#1: DO Know Your Brand

Branding is the most important aspect of every business. It is how you communicate with your audience what your company represents. Branding is a great way to give your business a personality and voice. It is your promise to your customers, and it can be difficult for your target audience to connect and engage with your business without it. Digital marketing works completely differently for different brands in different industries. For example, digital marketing for law firms is going to be rather different to digital marketing for dentists, and it is important to distinguish between them. Having an active and efficient branding strategy is what differentiates your business from your competitors. Before spending money on digital marketing, be sure to build a strong brand. Here are a few points to consider when defining your business:

  • What is your business’s mission statement?
  • What benefits and features do you want your products or services to offer your customers?
  • What qualities do you want your customers to associate with your business?

#2: DON’T Put All Your Eggs In One Basket

Digital marketing success can be achieved through diversity. With the constant developments in marketing technologies, it is best practice to be knowledgeable about different elements of digital marketing. Be sure to try out different marketing techniques to find out what the best way to market your business is. Here are some of the digital marketing techniques to consider for your business:Search Engine Optimization

  • Email Marketing
  • Social Media
  • Blogging
  • PPC

Instead of putting all your eggs in one digital marketing basket, take advantage of the various elements of marketing listed above to help your business grow and stay ahead of the competition. There are always more you can learn about keeping your business marketing in the right area to keep competitive, if you were interested read more.

#3: DO Know Your Competitors

Knowing what you are up against is the best way to stay ahead of your competition. Knowing what your competitors offer and how their products are better or worse than yours can help make your business stand out. You can use your competitor’s weaknesses and strengths to improve your business model for the better. When evaluating how your competitors do business, be sure to pay attention to the following:

  • The methods they use to market their product or services
  • The actions they take to enhance customer loyalty
  • The digital marketing tools they employ for their business

Doing a competitive analysis will give you a better understanding of the marketplace conditions and standards in your business’s industry. Taking advantage of your competitors marketing weaknesses and strengths can help take your business to the next level.

#4: DON’T Produce Content For The Sake Of Having Content

In our past blogs, we have talked about the importance of content a lot. Producing a lot of content is great for your SEO strategy, but it can be a waste of time and energy when done wrong. Instead of writing long content and stuffing it with keywords for the sake of getting a high rank on Google search; why not write your content for people. To get the best outcome out of your content strategy, be sure to gear all content on your website, blog and social media for your customers. Valuable and relevant content is what will get your business ranked high on the first page of Google search. Make sure the content you produce answers a question, solves a problem or provides valuable insight.

#5: DO Use The Right Social Media Network For Your Business

Did you know? There are over 200 social media channels worldwide? With the broad range of social media networks available today, how do you determine which one is best for marketing your business? Simple, a little bit of research combined with trial and error. There is no rule that says your business should have a presence on every social media network. It is important, however, to get your business present on the right social networks where you have the best chance of connecting with your target audience. Be sure to give marketing team time to evaluate different social platforms carefully. Doing this will allow you to maximize your efforts and prevent you from wasting time. Our Social Media Starter Kit will help you get started on your journey to finding the right social media network for your business.

Opportunity Max is your one-stop-shop for all your digital marketing solutions. Our digital marketing experts cater to big and small businesses. Whether you are a new business owner, or you‘re looking to revamp for digital marketing strategy, optimizing your online presence will improve your business’s ROI. Be sure to use our handy Digital Marketing Guide for Business. For simple, personalized and results-driven online marketing solutions, be sure to contact us today!


Tanya Chibanda Austin

Tanya Chibanda Austin is a Associate Marketing Analyst for Opportunity Max. She provides support for SEO, social media and online reputation management on behalf of clients.