Social media marketing is a hot topic these days. Every digital marketer, community manager, and social media analyst seems to have a unique way of doing things. However, for someone who is trying to wade through all the tips and tricks to get it right, managing a social media presence can quickly become exhausting and downright confusing.

To help you save precious time, stress, and energy, I’ve examined the six most common myths and misconceptions about social media, and now it’s time to debunk them. Let’s get started, shall we?

1) Social Media Isn’t for Everyone

Nope, not even a little true! Social media is the perfect platform for every business because it is completely customizable. Sure, every social strategy won’t work for every business, but that’s perfectly fine. With a solid social media presence in your corner, you’ll always be visible, accessible, and transparent – and that’s exactly what your customers are looking for.

2) Customers Don’t Care About Social Media

If that were true, do you think social media popularity would continually be on the up-rise? After all, 74% of adults are active on some form of social media, and let’s face it, they aren’t using it because they don’t care about it! Social media is not a passing fad – it is here to stay, and your customers agree.


3) What’s the Point? Social Media Can’t be Measured!

Just like any other marketing campaign or initiative, social media can be measured and tracked down to every detail. From leads and conversions, to web visits and engagement, the tracking options are endless.

With the help of UTM parameters and a little digging in Google Analytics, you can easily measure just how many people read the post you shared about your upcoming sale or event. Also, let’s not forget about the extremely enhanced measuring capabilities that come along with Twitter and Facebook’s helpful page pixels!

4) More Followers = More Success

Let’s pretend you own a small business and you have a Facebook page established but feel that you don’t have enough fans to bother with putting in the effort to maintain a strong social presence. I can understand that frustration, but the thing is, the total number of fans you have is not relevant to the success of your social sites.

Tripling the number of fans you have on Facebook might get you more post likes or comments, but what about conversions? What about leads? Instead of focusing on quantity, focus on quality. Grow your fan base with people who are within your target market and people who have used your products/services. That’s where the magic happens. With this being said, there is no harm in looking at specialists like Buzzoid (Instagram marketing company), who would be able to help you boost your Instagram follow count and likes on your posts. This might work for you. You never know if you don’t try. Social media is sort of hit or miss, so there’s no harm in trying things out to see what the results may be.

5) The More I Post, the Better My Page Looks

Consistent posting is absolutely critical. In fact, if you’re going to establish a social channel and not post updates consistently, don’t even bother. However, there is a fine line between consistent posting and over-sharing.

In 2011, 44% of Facebook users “unliked” a brand because they posted too frequently. Simply put: over sharing, tweeting, pinning, etc. will drive your fans away.over-sharing-on-social-media-drives-fans-away

There is no “one-size fits all” rule to posting frequency, so in order to determine what your posting schedule should look like, you’ll have to do a little research. Review as much data as you can to see when your peak posting times are, the times of day your fans are most active, and get an average of how much content you’ve been sharing on a daily and weekly basis. From there, you’ll have everything you need to develop a structured sharing strategy.

6) I Must Join Every Social Media Site

Long gone are the days of living in a “Facebook only” world. Now, we live in a world with so many social platforms, that counting them is nearly impossible. Depending on the industry you’re in, there are a few key channels you should have a presence on.

For example, maybe you own a beauty salon or fashion boutique – you’d probably want to establish a solid presence on image-heavy sites (i.e. Pinterest, Tumbler, Instagram, etc.). But, maybe you own a financial advisory firm – chances are, an Instagram presence won’t do much for your business.

With so many social platforms to choose from, knowing where you should belong can be overwhelming and confusing, but that is completely normal. The best advice? Talk to your customers about the platforms they’re using, and let them guide you home.

Final Thoughts

Social media is all the rage, and it’s only going to get bigger. Since Google’s latest algorithm update, the emphasis on mobile usability has become paramount.

To win the social media game, the best thing you can do is keep it simple and never abandon your brand identity. Don’t bog yourself or your team down with the task of joining every social site you can find, posting constantly, or reporting on every single detail. Develop a solid social strategy, update it regularly based on results, and stick with it.


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