After a long and explosively noisy Fourth of July break—thanks to the neighbors, our dogs are still hiding away in the bathtub—we’re back to the SEM grindstone, as bright-eyed and bushy-tailed as can be. Our first series of business upon returning to our desks, however, was to get caught up on all the happenings in the wonderful world of “Digital Marketing.”
A lot can happen in a few days, and as famed philosopher Ferris Bueller once said: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Let’s jump right into the fray. Here are our nine favorite resources for industry news, because life moves too fast, yada yada yada….
Of course, there’s no better way to get in the know than by listening to what comes out of the horse’s mouth. If you sort through the fluff—the hay, if you’ll indulge me in my attempt to make a Dad Joke—there’s a great deal of info to be had from Google’s blog. I tend to sort through blog topics that interest me and fall in line with our industry, such as “Machine Learning,” “Made by Google,” and “Ads,” to name a few.
Inside AdWords is another “horse’s mouth” blog we rely on heavily to get our PPC news and updates. Although posts come along sparingly, there’s not a single marketer amongst us who doesn’t lap the new ones up. We missed their June 29th post re: a new design for AdWords Editor, but we got caught up. Are you?
Since 2004, Moz has been a leading force in the industry, offering insights, updates, and tips galore. It began as SEOmoz, a blogging site focused on, well, SEO. Then came consulting and a name change (Moz). Then came SEO software and subscription services. Now? Moz does a lot of work for and with inbound marketing strategies, but it’s their blogs that I’m after. Always transparent—read Rand’s post about Moz’s recent hiccups—and unique, the content they push out hits on every cylinder.
Breaking news isn’t what Copyblogger is best known for, but if refining your wordsmith skills is important, you’ll find no better resource than their blog. Any content marketer worth their weight in syntax should breathe in Copyblogger posts as if they were oxygen because they’re chockful of valuable insight that may very lead to a lifesaving “a-ha!” moment.
SEO. SEM. Mobile. Local. Social. Yes, I am just listing links from their site’s navigation bar, but it aids in making my point that Search Engine Land is as close to an end-all, be-all resource as it gets. Most of the marketers at Opportunity Max are avid readers of SEL—we’re on an acronym-name basis now—and head to their front page each morning. It’s basically like a second cup of java, especially when SEL releases a “best of” compilation.
6.) Media Post
Diversity is what Media Post does best, offering up news from all sorts of industries, including online marketing and advertising. You’ll have to sort your way through an assortment of articles to find something that caters to your industry, but there’s definitely no shortage of quality content to be gobbled up. Plus, if you’re like me, their posts will bring out your inner-journalist.
7.) The SEM Post
While being fashionably late to a party is a thing (arguably), tardiness is never a positive trait to have if you’re delivering the news. The SEM Post doesn’t have to worry about that, however, as it’s frequently the first to arrive on the scene with digital marketing updates and the freshest of fresh stories.
It’s known as the place “where marketers go to grow,” and grow you shall when you subscribe to HubSpot’s marketing blog. Whether you’re a video advertiser, content creator, or paid search expert, HubSpot’s content broaches many different albeit related topics and themes. One day, you’ll discover a few posts about how to produce YouTube videos that garner lots of return visits. The next day, there will be an infographic on how to write quickly without birthing crappy content. Then, when you least expect it, BAM—a post about SMART goals. And you can bet they’re all interconnected, engaging, and relevant to what you do in even the subtlest way.
Sometimes branching out of your comfort zone is a good thing, even if it’s just into another one. Small Business Trends is just that—an alternate comfort zone in which you’ll discover a heckuvalota info that somehow plays into your niche. For instance, as a company that works mostly in the automotive SEO industry, we’ve helped many car dealers improve their strategies by simply keeping a finger on the country’s retail and car-shopping trends. Dig a little, and you’ll no doubt find an eye-opening article that’ll change how you approach a subject, project, or technique.
If we added a 10th “Best Source” to this list, you know who’d be on it: OppMax. Having years of experience and the results to prove our excellence, we proudly serve up our own digital marketing updates, news, and tricks. Follow our blog regularly for more insider info from yours truly, and let’s get a convo going.