Google Releases On-the-Lot Foot Traffic Data for Auto Dealers

If you’re a dealer, I hope this isn’t news to you, but car shopping now starts WAY before the actual visit to the dealer. While patrons used to visit dealerships five or more times before making a decision, the rise of the web and especially mobile have cut those visits down to two. With fewer chances to interact in person, you’ve got to make sure you’re reaching your potential customers online. Luckily, Google has recently published data that should help you to make the most of your online efforts. Check out our summary below and read the full Google piece for even more data deliciousness.

Foot Traffic Month

Dealership Foot Traffic by Month

First up in Google’s findings – Foot Traffic by Month. From this data, it’s apparent that dealerships tend to see the biggest rise in traffic during the summer months and leading up to the holidays. What does that mean to you? Well, it’s pretty likely that you have a monthly or yearly budget for Digital Marketing. Using this data, you could take a portion of your budget from slower months and reallocate it to months with higher foot traffic.

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Top Car Dealer Digital Marketing Must-Haves for 2017

We’re still in the first month of the New Year, which means it’s a better time than ever to re-evaluate your Digital Marketing strategy. To make things easier for you, we’ve compiled a list of digital marketing must-haves that every car dealer should be employing. Take a look to see how you check out; if you need any help, let us know, and we’ll get you on the road to more sales faster than a Bugatti.

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Don’t Use Stock Photos

This might seem like a no-brainer, but you’d be surprised how many dealerships out there are still using stock photos on their SRP and VDP pages. Stock photos aren’t hard to spot. They look bland and could be the deciding factor for potential customers who are comparing your lot to your competitors’. It’s not a bad idea to have a photographer on call. After all, professional photos of the interior and exterior of all your cars could give you a leg up on your competition.

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5 Reasons to Blog and What It Can Do for Your Site

It’s no secret; blogging can seem pretty futile. Whether you’re a Content Manager, an independent writer, or just an intern, posting blog after blog can get redundant, and you might often ask yourself, “What am I doing here? Why am I doing this? What is the meaning of life?” Ok, maybe you don’t get that deep, but regardless, you probably wonder what the point is.

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Luckily, we’re here to tell you that blogging isn’t pointless! There are many benefits to blogging, and it can do some great things for your site (or else we wouldn’t have written this blog). Read on, get refreshed, and blog with fervor in the new year knowing how much it’s going to help your site!

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Looking Back: Our Top 5 Trafficked Blogs in 2016

2016 is coming to a close for both us and our blog. We decided to take a look back at our top five blogs that received the most traffic this past year. That doesn’t mean that they were necessarily written this year, just that they’re still getting plenty of visitors. Without further ado:

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Targeting Optimization – Is It Really Helping Your Campaign?

This blog from 2015 got the most traffic in 2016, which just goes to show that quality content can last for quite a while. Focusing on Google Targeting Optimization, this post looked into what exactly the AdWords feature entailed and how it could help, or hurt, your campaigns. Take a read for yourself; it’s still helpful, especially if you’re new to AdWords!

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To Infinity & Beyond! Google Introduces New Price and Message Ad Extensions

Google wants people to click your ad, they really do. That’s why they’re constantly making changes and additions to ads, because they’re doing their best to get searchers to engage. The latest updates include the addition of two new Ad Extensions: Price Extensions and Message Extensions. Let’s get acclimated with the new members of the growing Ad Extension family and see how they can help you (and Google) get people to click your ads.

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Price Extensions – For Free!

There’s no point beating around the bush – people want to know what something costs, and you’d do better to give them that information up front than to send them on a wild-goose chase. You know that, and Google knows that, and now they’re here to help with Price Extensions. Like other extensions, Price Extensions are additional nuggets of information that accompany your ad, showcasing your products and services, along with associated prices. And like most extensions, there’s no added cost – you simply pay the same as the CPC for your ad.

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Top 7 Marketing Conferences to Attend in 2017

Make 2017 the year you expand your knowledge and grow your networking circle, by making an effort to attend one, two, or even all of the top marketing conferences of the year. Aside from providing you with incredible opportunities to learn from fellow industry experts, marketing conferences are ideal for networking, broadening horizons, and discovering markets unrelated to your own.

Last year we talked about 2016’s must-attend marketing conferences, and we’re just as excited about this year’s lineup. Grab your calendar and start blacking out dates for the top seven marketing conferences of 2017!

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Better Together: How To Best Pair Google AdWords and Analytics

While both Google Analytics and AdWords give you a plethora of reporting capabilities and insights that you can use to optimize your campaigns and website, it’s even better when you pair the already stellar tools. Link up your accounts and optimize them for more insight on your bidding strategy, campaign performance, and more. Here are some quick tips to get you started; for more information, check out Google’s handy guides on sharing metrics and analyzing your performance.

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Linking Analytics and AdWords

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Paid Search Metrics That Matter

Many individuals new to Paid Search are susceptible to tracking the wrong metrics – ones that may look important on the surface, but ultimately leave you wanting more. Because of this, we’ve put together a short blog, highlighting the metrics and results that matter. Don’t get stuck with the riff-raff; stick with our tips and you’ll know exactly how well your campaigns are performing.

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Impression Share, More Like Impression Snare

This is one of the easiest traps for new advertisers to get snared in. Impression Share shows as a percent and is the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive. You can lose Impression Share based on your budget or your Ad Rank. While it’s certainly important to keep an eye on – after all, you want to make sure your ad is actually showing – Impression Share is not all it’s cracked up to be.

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Four Things You Need To Know About Google’s Expanded Text Ads

Google recently announced the arrival of Expanded Text Ads, drastically increasing the advertising real estate for text ads. With this change comes a lot of questions, which is why we’re here to give you the low-down on all you need to know about the new format. Take a quick look at all the info we have below, and this transition will be smooth as “butta” for your paid search accounts.

  1. What’s The Impact?

Expanded Text Ads are nearly 50% bigger than current Text Ads, and are meant to maximize performance on mobile devices with longer headlines and fuller descriptions. These ads will show across all devices, wrapping based on the size of the screen. While they’ve been testing them for a while, Google made Expanded Text Ads official at the end of July.

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Four Things You Need To Know About Google’s Expanded Text Ads

Google recently announced the arrival of Expanded Text Ads, drastically increasing the advertising real estate for text ads. With this change comes a lot of questions, which is why we’re here to give you the low-down on all you need to know about the new format. Take a quick look at all the info we have below, and this transition will be smooth as “butta” for your paid search accounts.

  1. What’s The Impact?

Expanded Text Ads are nearly 50% bigger than current Text Ads, and are meant to maximize performance on mobile devices with longer headlines and fuller descriptions. These ads will show across all devices, wrapping based on the size of the screen. While they’ve been testing them for a while, Google made Expanded Text Ads official at the end of July.

Read More