If you’re a dealer, I hope this isn’t news to you, but car shopping now starts WAY before the actual visit to the dealer. While patrons used to visit dealerships five or more times before making a decision, the rise of the web and especially mobile have cut those visits down to two. With fewer chances to interact in person, you’ve got to make sure you’re reaching your potential customers online. Luckily, Google has recently published data that should help you to make the most of your online efforts. Check out our summary below and read the full Google piece for even more data deliciousness.
Dealership Foot Traffic by Month
First up in Google’s findings – Foot Traffic by Month. From this data, it’s apparent that dealerships tend to see the biggest rise in traffic during the summer months and leading up to the holidays. What does that mean to you? Well, it’s pretty likely that you have a monthly or yearly budget for Digital Marketing. Using this data, you could take a portion of your budget from slower months and reallocate it to months with higher foot traffic.