Top 3 Google Search Ranking Factors

This past spring, Google’s own Andrey Lipattsev announced the top three search ranking factors, and local SEO pros listened in awe as they updated their strategies and metrics. For the first time in digital marketing history, Google (aka, the king of the online marketing world) has provided us with a sneak peek into what they use to determine search rankings, other than those pesky Penguins and Pandas! Hopefully, this article will help you if you have experienced a drop in google rankings recently. So, without further ado, I present to you the much-anticipated top three VIPs of Google search rankings: links, content, and the RankBrain algorithm.

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Meet the New Twitter DM Button

It’s no secret that Facebook and Twitter have been going head-to-head for quite some time now. Both social platforms are striving to be the place for internet users to go to contact online businesses. For the past several years, both Facebook and Twitter have racked their digital brains to conjure up creative ways to gain a competitive edge in the direct messaging space.

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Twitter’s New DM Button Pushes All the Right Buttons

Now, only four months after Facebook introduced new links allowing users to contact online businesses directly through the Messenger app, Twitter has upped their game too: meet the new Twitter DM (direct message) button. Similar to Facebook’s messaging links, Twitter’s new DM button instantly, and privately, connects users to online businesses on Twitter with one quick click.

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5 Reasons You Need a Digital Marketing Agency

Whether you’re a small local business, or a Fortune 500 company, in this day and age Digital Marketing is equally important to both. With limited time on your hands, handling all the ins-and-outs of a Digital Marketing campaign or overhaul can seem impossible. That’s why you should take a note from so many other top businesses and bring in a Digital Marketing Agency. To help you evaluate the many reasons to call in outside help, we’ve compiled a top five list of the reasons you need an agency helping you out.

 

 

  1. We’re Experts

No matter who you are, it’s simply impossible to be an expert at everything. If you’re running a business, it’s likely that you don’t have the time to invest in keeping up with the digital landscape. Lucky for you, that’s our job and we monitor the digital landscape on a daily basis, adjusting our strategy and campaigns to make sure that you stay on top.

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7 Savvy SEO Copywriting Tips

Truly great content is written with an SEO strategy in mind, as the two entities go hand-in-hand. Keep these seven SEO copywriting tips in mind as you embark on your next blog or page of web content.

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1) Jazz Up Headings with Numbers

Itching to increase page views? Try incorporating numbers into headlines! Studies have shown that headlines and titles including numbers (especially odd numbers!) have a higher click through rate than those without.

Including a number up front suggests that the content will be quick and easy to read, and will also provide an immediate “answer” to whatever it is that the reader is seeking.

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10 Tips for Every Area of Your Digital Marketing Strategy

Think fast: what’s the biggest strength of your digital marketing strategy? Maybe it’s your detailed SEO efforts or your beautifully structured PPC campaigns, or maybe you’re extra proud of your presence on review sites and social media. Whatever your strengths might be, there’s always room for improvement; use these 10 tips from expert Marketing Advisors to enhance every area of your digital marketing strategy.

SEO

How solid is your SEO strategy? Do you have a detroit seo team working hard to ensure that sales and traffic are quickly being generated to your business? These quick tips are sure to assist even the strongest players in the SEO game.

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1) Stop Ignoring Google Algorithm Updates

Google has evolved dramatically since the early days of digital marketing. In fact, over the past 13 years alone, we’ve seen more than 20 game-changing Google Algorithm updates! While a total SEO strategy revamp isn’t necessary with each algorithm update, tweaks must be made to accommodate for the changes that come along with each update. Best advice? The Boy Scouts said it best: Be Prepared. Stay on top of updates, breaking news, and other platform changes as Google announces them.

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Favorite Opportunity Max Fourth of July Traditions

This Fourth of July, we decided to take a break from all things digital marketing to more enjoy the holiday. As America’s birthday, there isn’t a much bigger party than the Fourth, with everyone from coast to coast partaking in some great traditions. Whether you’re barbecuing with friends this year or watching fireworks on the beach with your family, you’re sure to be taking part in one of these fantastic Fourth of July traditions.

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Parades

One of the best traditions, parades are great simply for the sense of community they foster. No matter where you live, there’s likely a parade nearby, because Americans love parades! Everyone, from small children to their grandparents, line up on the streets to watch the fun. Local school bands, floats, horses, dancers, military and more march down the street, handing out candy to children as the party marches on!

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75 Commonly Used Digital Marketing Acronyms

Sure, you may be hip to the digital marketing industry’s latest buzzwords, and may even be well-versed in the lingo kids these days are throwing around. But, do you speak digital marketing?

Knowing an industry inside out takes years of hands-on experience, but knowing these commonly used 75 digital marketing acronyms could make your job, as well as the job of your fellow SEOs (Search Engine Optimizers) much easier. Ready to amplify your vocab? Let’s get started!

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Top Six Free Google Tools for Businesses

Sure, you use Google Analytics, AdWords, and maybe even Google Tag manager, but did you know that there is a sea of free Google tools at your disposal? It’s true! From tools to help with the development of social media content to instant alerts when your business is searched online, Google has a tool to help with just about every area of your digital marketing strategy.

If you don’t use any of the free Google tools below, and you’re satisfied with the way your team is running reports and analyzing data, you’re probably thinking to yourself, “if it ain’t broke, don’t fix it!” While this mindset isn’t entirely wrong, enhancing the way performance is measured isn’t really a “fix,” now is it? Think of these six free Google tools as a way to upgrade and enhance your existing processes, strategy, and reporting. Before getting to this, businesses should consider the implementation of effective intranet to get the most out of their digital workplaces. See this website for more information.

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