Opportunity Max is here to give you the down-low on the latest updates in the paid search world over the past few weeks. Be sure to check back, as we will inform you of any impacts caused by these recent updates.
1. Bing Advertisers – Now Able to Automatically Sync Google AdWords Campaigns
Bing continues to improve their platform by finding ways to help simplify managing pai.d search campaigns. If you are managing a Google AdWords account plus a Bing account, it can be difficult to ensure that you’re making adjustments to both accounts – let alone terribly time-consuming.
Now advertisers no longer have to remember to update ad copy, budgets, extensions, sitelinks, keywords, etc. on both accounts. You are now able to schedule automatic imports straight from your AdWords account. Keep in mind that you can import all or only specific campaigns depending on your paid search strategy for Bing.
Save some valuable time by following these few steps: