Developing the Next Generation of Leaders is Critical to The Future of Automotive

We live in a world entirely ruled by technology, and younger generations utilize the internet for basically everything. As such, modern car shoppers expect communication to be fast and their experience to be impeccable when shopping for vehicles online. In an ever-changing world of automotive retail, dealers must now learn how to adjust to each and every customer. This is just how the “new age” operates.

Maritz Northwood Partnership

One major challenge that dealers have encountered is a generational shift in the way younger shoppers view car ownership. Unlike generations past, these new shoppers typically do not prescribe to the notion that buying the nicest, newest car on the lot is important—such an act is “uncool” to the Gen-Z crowd. Instead, they’re taking advantage of modern technology – i.e. conveniences like Bluetooth and navigation – incorporated in affordable late-model vehicles. Add on society’s insistence to transition to cleaner, fuel-efficient EVs, and you’ve got millions of drivers who expect more from the car lot.

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