The opening quarter of 2018 has been an eventful one for the auto industry. First, continued concerns about Tesla factories and worker hardships flooded the web, along with newer issues related to its (literally) driverless cars. In March, the horrific accident involving Uber’s self-driving vehicle showed us that perhaps autonomy isn’t where we all thought it was. Then there were a few scary weekends in which U.S. auto stocks fell after talks of tariffs and a global recession.
Such stories dwarfed normally important industry news, pushing otherwise front-page headlines onto the third page, such as GM’s switch to quarterly reporting and a wave of subscription and rental services offered to dealers.
Now that those viral-friendly pieces have seemingly come and gone, it’s time to focus on what we feel is the biggest automotive story of the year: Ford’s aggressive plans for the future, including the elimination of nearly every sedan in its lineup.
“What?! Did I Miss Something?”
If you haven’t yet heard about Ford’s five-yearish plan, then yes, you’ve missed something. Announced within the official Ford 1Q Financial Statement, the automaker’s strategic framework is as follows:
- By 2020, Ford will cut ties with all sedans and cars not named “Mustang” or “Focus.”
- The new Focus Active crossover will be the only holdover.
- Approximately 90% of the Ford portfolio will be made from pickups, SUVs, and commercial vehicles.
- By 2022, Ford will produce 16 electric-hybrid models, including the F-150, Escape, and upcoming Bronco.
- Ford will focus extensively on developing a so-called “viable autonomous technology business” to offer ride-hailing and the delivery of goods.
- The company will also scale its Transportation Mobility Cloud product and Ford Credit program.