Seasonal social media posts and industry news may produce spikes in site visits, but fresh, evergreen content is widely considered to be the load-bearing joist of any good SEO. Like a savings account with compounding interest, your site’s evergreen blogs offer long-lasting value to searchers, thus yielding exponential growth for your entire domain.
Still, developing, writing, and refreshing evergreen blogs is hardly easy. Quite the contrary; considering how saturated Google’s search results pages have become, creating worthwhile content is one of the most difficult aspects of today’s SEO. Even optimized with the right keywords and perfectly “skyscrapered” to all heck, your blog may be a dud, left to sit on page 12 with the other doomed posts. That’s just how the cookie crumbles, unfortunately.
Patience and determination, in these situations, are unquestionable virtues. With each regular deposit (blog post) added to your savings account (domain), you’re increasing your potential earned interest (organic traffic) across the board. This takes a lot of hit-or-miss (mostly miss) stabs in the dark, but you’ll eventually land a blow and publish a high-value blog that carries its own weight plus that of those page-12 stragglers.