If you’re anything like me as a writer—may God have mercy on your soul—people-watching is your fingers-to-keyboard gold. You excel at drawing out the interesting from the mundane, crafting fictional characters from nonfiction, eavesdropping your way into tales spun from invisible storytelling thread. It’s the creative thinker in you, and it has its place in the world of blogging and marketing as much as it does in your daydreams. Because content, no matter its form or presentation, is all about standing in someone else’s shoes, seeing the world with another person’s peepers, or any other idiomatic turn of phrase to reflect “empathy.”
And isn’t that our goal as content kingpins: To understand our characters as well as our readers? In this post, we’re going to swim around in my Mind Palace, where my creative and professional sides mingle and give birth to what I like to call “Fictional/Nonfictional User Stories.” I just made that up, but whatever we call it, it’s going to help you develop a content calendar around reader personas that may actually exist. Yay.