TL;DR SEO Length Guidelines for 2017: Blogs & Page Content

We began this series discussing the recommended length of your meta tags, particularly meta descriptions and titles. Today, let’s not waste any time diving into page content and blog length. Yippee!

Blog Length

Blog Post Length

More words mean more opportunities to get picked up on a search engine results page—yeah, I guess that makes sense—but the real barometer of a blog’s success is how, or rather who you’re targeting. Do you want readers to leave with a newfound set of skills or knowledge, or would you rather they skim, share, and move on?

Longer blog posts should draw in more compounded “high intent traffic,” but four shorter posts might produce more total visits in the short term, even if the clickthrough, bounce, and conversion rates aren’t anything to write home about. (One must also consider the time it takes to create a robust 1000-word post versus four 250-word posts.) Each has its perks depending on your goal, but let’s swim through some data anyway.

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How To Make Your Blog More Credible With Research

Today’s informative topic about blog research comes to us by way of SteamFeed’s Linda Dessau and blogging pro Darin L. Hammond (not SNL’s Darrell Hammond who is another guy entirely).

keyboard with the word research

There’s been a lot of real news recently about “fake news.” The term “fact checker” has now crept into our collective vocabulary. It’s a result of torrents of misleading or patently false information washing away credibility across the Internet and social media.

“Credibility.” There’s that word again. Let’s…uh… research exactly what that word means:

According to, the web’s uber-source for all things dictionary, credibility is “the quality or power of inspiring belief, of being believed or accepted as true, real, or honest.”

See, I just used a credible source to back up my definition of the word credibility.

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Copywriting Tips on Making Content Sexy in a Boring Industry

I’ll get to the copywriting tips in a second, but first I’d like to tell a story (yes, it’s related—sort of).

I very recently engaged in a heated debate with an acquaintance—okay, it was more like a verbal spat that nearly crossed the line into nerdy fisticuffs—about a grammatical myth that still seems to have legs. Here’s an example of the crux of our discussion, which is formatted as a screenplay scene because that’s how I roll:



I loathe the superstition claiming that sentences shouldn’t begin with ands or buts, though there’s another myth I abhor even more: To prove your authority on a boring topic, your content must match suit. Yikes—talk about a yawnfest. Who wants to read that drivel?

Well, the deal is that no matter your subject matter, you can absolutely write compelling content without relying on buzzwords or being so dense or pedantic you risk putting an insomniac to sleep. Here are a few copywriting tips to take with you as you dive into content writing for those not-so-sexy industries, in other words if you’re writing content for a website like then these tips probably aren’t for you.

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7 Tools For Writing Amazing Blog Content

Words are powerful, and when they are used the right way, they can influence people’s feelings and behavior. If you have a blog, whether personal or for business, the power of storytelling lies in how you use your words. Good stories surprise, inspire, and encourage us, but most importantly for business owner’s trying to promote brand loyalty, they stick in our minds.

Words help us remember ideas, concepts, products, and services better than just numbers or text accompanied by a bar graph. Instead of focusing on the technicalities of your industry, focus on creativity and storytelling.

We know writing doesn’t come naturally to everyone. If your budget is tight and you don’t have a nifty copy writer on your team, have no fear. There is an abundance of helpful writing tools online and we handpicked some of our favorites to help you accomplish your content marketing goals.

  1. Grammarly


This tool is great for improving the readability of your content. If you want to publish content that is effective and free from mistakes, this is the tool for you. It’s super convenient, and you can install it on chrome and Microsoft Office; that way you can correct all your sentence fragments and grammatical errors with just a click.

Grammarly also gives you ideas for alternative, creative words to use and new ways to improve your sentence structure. The copywriters at Opportunity Max love this tool. Instead of spending hours reviewing content, they are able to do it in a matter of minutes thanks to Grammarly.

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12 Powerful Tips To Overcome Writer’s Block

Ahh, the holidays. A joyful time filled with happiness, merriment, and good cheer. You’re looking forward to all of the upcoming holiday fun. But, suddenly, a dark sense of foreboding creeps into your consciousness spoiling your upbeat and festive mood.


“By the time they invent word processors, I’ll be dead.”

“Oh, snap! I’ve got a couple dozen blogs to write this month. And the first one is due tomorrow. I’d better hop to it and get these done so I can par-tay.”

You’ve been in this situation before. But not to worry. Your head is brimming with all sorts of terrific and creative ideas for some blockbuster blog content. You sit down at your computer, pull up your word processor, put fingers to keyboard, and….nothing.

“Any minute now,” you think. “Okay, here we go!”

Thirty minutes pass. You stare at the blank screen, puzzled. An hour ticks by. Small beads of sweat begin to form on your forehead. You feel a bit clammy.

Still nothing. What’s going on here? Why aren’t your fingers flying across the keyboard creating brilliant online content like you’ve always been able to do?

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24 Common Grammatical Errors And How To Fix Them

In the classic holiday movie, The Sound of Music, Julie Andrews sings about her “favorite things.” You know, “raindrops on roses and whiskers on kittens.” However, we bet that you won’t find “studying grammar” on her short list of happy activities.


Julie Andrews ponders grammatical errors

Oh dear. Should I use “compliment” or “complement?” Photo:

In fact, we expect that the idea of her curling up with a copy of William Strunk and E.B. White’s Elements of Style after a hard day of frolicking around the Austrian countryside ranks right up there with “dog bites” and “bee stings,” as it likely does for the vast majority of us.

But if you’re in the business of blogging or writing SEO content, then paying attention to proper grammar is essential. Grammatical errors, no matter how small, make any blog sound amateurish. Poor grammar also gives the impression that you didn’t actually care enough about your blog, or your audience, to properly proofread and correct your copy.

And poof! just like that, there goes your credibility.

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Improve User Experience with Exceptional Microcopy

Good website design is always about words, especially when there aren’t many of them. Brevity is of vital importance when engaging readers, because, as we know, Hell hath no fury like an inpatient user scorned. That’s where microcopy comes into play.


What is microcopy, you ask? It can take on a variety of definitions, though its simplest breakdown is as such: The snippets of text that answer questions and nudge your readers toward conversion. Everything from navigation to ad to button text could be considered as microcopy.

Of course, it’s more than just that. Microcopy is as much an educational tool as it is a pathway toward improving User Experience (UX). It should set expectations, promise to meet those expectations, then exceed those expectations. Most importantly, good microcopy should be so unobtrusive in its use that your readers won’t be consciously aware that they needed it. All in as few words as possible.

What may seem like a task so daunting it borders on impossible, writing your site’s microcopy is certainly doable. When done correctly, you’ll enhance your users’ experience with functional text so fluid it’ll feel like a swimming pool—in a good way.

This is but a single, simple method to really get the most out of your user experience designing capabilities. When you have numerous examples of amazing ux design, you should consider creating a portfolio, especially if you’re looking to make this your full time career! See here to learn how to create a ux portfolio.

Let’s swim through ways you can expertly craft delightful microcopy that stays in step with your company’s voice and establishes a rapport with your readers.

Reading & Understanding the Fine Print

It might not be a sexy topic, but microcopy is like the knob to your site design’s front door. So, how welcoming is your entrance? If the answer is “not very,” then you may be in need of some word beautification.

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How To Write A Great Blog Headline

Back in the day “newsies” would stand on the street corner and shout: “EXTRA! EXTRA! READ ALL ABOUT IT!” Dramatic headlines such as “Japanese Bomb Pearl Harbor!!” or “WWII Ends!” grabbed the attention of passers-by. These headlines demanded to be read as newspapers (remember those?) flew out of the hands of paperboys, and into the hands of eager readers thirsting for the latest news of the day.

How the world has changed. Or has it?

Today, the blogosphere is jammed with thousands upon thousands of bloggers intent on capturing the attention of fickle online readers who possess nanosecond attention spans. More importantly, Google’s mysterious algorithm determines the fate of bloggers big and small. Indeed, the cyber-graveyard is filled with terrific blog content whose SEO was DOA because of an uninspiring headline.



In today’s informative post, we’ll share some tips, tricks, and strategies for writing impactful and attention-grabbing blog headlines from some top blogging experts. With these simple techniques, you’ll learn how to master the fine art and science of writing a wicked headline. You can start using them today to take your blog headlines from mediocre to masterful.

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The Missing Puzzle Pieces to Your Company’s Voice

So I said: “How else should I have opened this lobster tail?”

Like the punchline to this risqué joke, even the most imaginative content must be anchored in context for it to impact its targeted audience. Without such context—a brand-wide persona and voice, in this instance—your content is essentially worth its weight in diddly-squat, which is exactly zero pounds because diddly-squat should not be a word in Merriam-Webster no matter what the search results say.

Having taken a plentiful if not unhealthy amount of graduate-level workshops in college, I finally discovered the missing piece to the puzzle that is Audience-focused Writing: Not everyone will get it. Not everyone will get your dry sarcasm, your goofy repartee with homophones, your references to obscure pop culture circa 1999. There will always be readers who choose minimalistic writing like that of Hemingway over the verbosity of Dickens’s work.

And I learned that that’s okay. For every pretentious sophomore in the corner—you know, the 19-year-old whose favorite fictional character is Holden Caulfield because he perfectly epitomizes teenage angst—who doesn’t appreciate your work, there will many others who will. With this piece of the puzzle uncovered, your goal should be to funnel the latter into your whirlpool of content, and pay no mind to that pompous, no-good, self-aggrandizing reader who sits alone and probably eats his boogers. (Some would say that I hold grudges.)


Like any puzzle, completing your goals and building a company-wide voice starts with four corner pieces—the cornerstones, if you will—that clarify your position and aid in crafting a relationship with readers.

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Best Practices: How To Use Categories & Tags

Did you know that using categories and tags has great SEO benefits? Using a category and tags on your blog or page makes your content easier to navigate and, can raise the average time your page or blog visitors spend on your page. These two simple tools also make it easier for search engines to discover what topics your website or blog is about.

When creating categories and tags, be sure to choose proper names that include highly targeted keywords, this will boost your website or blog’s ranking as a whole. If you want readers to stay on your website longer, these tools are a great way to let readers discover more content on the same topics without leaving your site.

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