8 Holiday Marketing Ideas for Your Dealership

The holidays are a great time of year to spread joy and give thanks to all of your loyal customers, as well as reaching out and building relationships with potential new clients. Take this opportunity to celebrate this year by participating in the following holiday marketing ideas from Opportunity Max, the digital marketing experts!


  1. Touch Up Your Website

  • Add holiday cheer to your site by creating banners and unique artwork.
  1. Add Holiday Touches to Your Display Paid Search Advertising

That time of year is here – the peak of online shopping, so make sure your online marketing strategy is in place so you can maximize your opportunities to increase sales.

  • Add creative visuals to your pay-per-click display ads that match the theme on your website.
  • Promote holiday specials by advertising current purchase and lease deals.
  • Stay in front of your clients by utilizing display remarketing ads and adjust your paid search marketing budget accordingly.

If you are not currently running any paid search ads for the holidays, you might want to get started immediately. You’re missing out on some great opportunities to increase sales! Visit us online for more info about paid search marketing.

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Top 2016 Digital Marketing Conferences: Part 2

If you haven’t read Part 1 yet, be sure to check it out. Now that we’ve got the first few months out of the way, on to Part 2 of the top Digital Marketing conferences in 2016. These conferences cover a wide range of topics and will help to expand your marketing knowledge. Whether you’re looking to learn new tricks or simply continue to hone your skills, there’s a conference for you. Just like Part 1, we’ll give you a preview of a top conference for each remaining month of 2016. Click the links for more information or to get registered now.


Podcast Movement, July 6th – 8th

Podcasts are all the rage right now. Whether you’re an industry pro or simply an aspiring podcaster, this is the conference for you. With over 80 sessions and hundreds of speakers, Podcast Movement has formatted their 2016 conference for anyone who has interest in or is currently working on a podcast. On top of that, the expo hall will feature over 40 companies specializing in podcast software, hardware, and new technologies. Don’t miss this chance to converge on Downtown Chicago with over 1,500 active and aspiring podcasters. Check out the schedule and then get registered now for this exciting event.

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Swipe Right, It’s a Match: 9 Hottest Tinder Ad Campaigns

Whether you’re spending this Valentine’s Day alone with take-out and the latest romantic comedy, or you’re wining and dining your sweetheart with every holiday cliché you can get your hands on, chances are, you’ve heard of Tinder. And, with an estimated 50 million active users, you’ve probably done a little swiping yourself!


Dating in the Tinder World

Many people who have heard of the service often asks how does tinder work? For those of you who aren’t familiar with the hyperlocal platform, Tinder works by matching eligible (and, let’s face it, not-so-eligible) bachelors and bachelorettes who share a mutual attraction. In a nutshell, the app works its magic by sending alerts when another user joins the site who falls within your desired location, age range, and gender. If you like the looks of that person, swipe right across their profile. If you’re not interested, swipe left and you’ll never see them as a potential match again. If both parties swipe right, it’s a match! The two of you can now chat privately via Tinder’s messaging platform. From there, the rest is up to you.

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4 Reasons to Love Google Tag Manager

It’s been a few years since the release of Google Tag Manager, but it seems as though it’s still a “forbidden” area for many marketers. Sure, we’re all more than comfortable using Google Search Console and Google Analytics, but what’s the scoop with Google Tag Manager?

Understanding Google Tag Manager

Different than Google Analytics and Search Console, Google Tag Manager doesn’t provide you with colorful reporting graphics, detailed data, or insights to bulk up your digital marketing strategy. Instead, Google Tag Manager works as an extraordinarily helpful resource! How so, you ask? Well, allow me to explain.


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6 Ridiculously Easy Email Marketing Hacks

Few things are more frustrating than trying to grow a robust email marketing list. From the fear of being marked as spam and the ever-declining click-through-rates, to the steady degrade (about 22.5% annually) of your email marketing database, attempting to execute a successful email marketing campaign is downright nerve wracking.

It’s All About That Distribution List

The only real way to enhance your email marketing efforts is to start with the basic building block of email marketing: build a high-quality distribution list. Easier said than done, right? I know, this is a tough piece of your overall marketing objective, and to make things even more exhausting, this is a task that must be continually monitored to ensure success. But, hey, who ever said mastering the email marketing angle was an easy feat?


Six Easy Email Marketing Hacks

Spoiler alert: none of the tips and tricks I’m going to share with you today are completely ground breaking or out-of-this-world exciting, but they are all simple aspects that are often left out of the average email marketing strategy. So, without further ado, let’s review six ridiculously easy ways to enhance your email marketing efforts.

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6 Social Media Myths – DEBUNKED!

Social media marketing is a hot topic these days. Every digital marketer, community manager, and social media analyst seems to have a unique way of doing things. However, for someone who is trying to wade through all the tips and tricks to get it right, managing a social media presence can quickly become exhausting and downright confusing.

To help you save precious time, stress, and energy, I’ve examined the six most common myths and misconceptions about social media, and now it’s time to debunk them. Let’s get started, shall we?

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18th Digital Dealer Conference – #DD18

At the upcoming 18th Digital Dealer Conference, top minds from the auto business will converge with digital experts to share their immense knowledge and real world advice on how to deal with the digitalization of the modern car dealership. This year’s event will be held from April 21-23 in Tampa, FL with attendees gaining insights on how today’s consumers are buying, servicing, and interacting with car dealers online.

Digital Dealer 18

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