I may sound like a severely broken record here, but not a month goes by without Google changing the way the game’s played. This month’s offering? The inclusion of a new “Offer” category within Google Posts.
You may be asking yourself, “Why should I care about Google Posts?”
Just hear me out, would ya?
Once a virtually dead feature for car dealers, Google Posts has finally come full circle, evolving into a powerful tool that adds supplemental value to branded paid search campaigns. With the most recent updates in the Google My Business platform, dealerships far and wide can now utilize the revitalized Google Posts to highlight daily, weekly, or monthly vehicle lease offers and finance deals. What an exciting time to be alive!
The Lowdown on Google Offers for Dealers
Before the implementation of an official “Offers” category, Google limited users to publish “What’s New” and “Events” posts. As a dealer, you likely saw limited benefits from either of these types of posts. After all, your potential leads want easy access to concrete data when researching vehicles—prices, savings, percentages, interest rates—not just information about a monthly sales event. The new Offers category opens many additional doors for those leads to walk through.
Here’s how it works: