Is your dealership the prom king or class clown?
Just like your high school, crawling up the internet’s ladder is a popularity contest, and the dealer with the most votes wields the crown and scepter come prom night. If you’re like me, whose middle name might as well have been “Supremely Unpopular Nerdo” in school, you probably read that sentence and hit upon a vein of teenage-propelled PTSD. (Weren’t we told that no one cares about popularity after college? Those liars.)
The fortunate news is that dealers can overcome this new-age digital popularity contest far easier than 18-year-old me could go from yearbook outcast to classroom royalty. A diverse array of good dealership ratings across the most relevant sites is a good start, but there are a few review platforms that may be more worth your while. Here’s our list of the most important dealership review sites to focus on in 2018.
1) Google Reviews
The head honcho. The big enchilada. The top dog, VIP, grand poobah. That’s Google when it comes to review platforms—or just about any digital platform, it seems.
“That’s some big talk. But how important are Google reviews, really?”
If you’ve had a tough go of making the top of the “first page,” we don’t blame you. More than 3.5 billion people hit the Google SERP stream per day—that accounts for over 75% of search engine traffic across desktops and mobile devices—and organic rankings are noticeably taking a backseat to the various Google-owned SERP properties, such as paid ads, Google Maps, knowledge graphs, image carousels, YouTube videos, Google products, and the almighty local pack. Online visibility in all categories may be at an all-time high, but so too is your competition.
Aside from location, one key driving force for SERP placement, whether that’s in the local pack or organically, appears to be a dealer’s reviews.