Ah, a new year! What better way to celebrate the conclusion of a turbulent 2017 than with some nerdtastic digital marketing data? Some of these “significant stats” may excite. Some may surprise. Some may make you shrug a shoulder. But they’re all true, so there’s that.
The average mobile website takes more than 22 seconds to load completely. The average user abandons an unloaded mobile site after just 3 seconds. Can you see the dilemma there?
Within our direct market (automotive), the average mobile site speed comes in at a blistering (/s) 9.5 seconds. If you’re seeing high bounce rates on your dealer site, start by inspecting your site structure and caching settings, including how you’re utilizing mobile ads, banner graphics, vehicle images, and add-ons that may not generate a lot of attention in your heat maps.
In early December, Danny Sullivan (hi, Other-Danny!) officially announced Google had increased the character limit for meta descriptions, expanding the snippet length from ~160 to 320 characters.