Yext Rolls Out New Local Listing Feature: Google Post Scheduler

With great power comes great responsibility, and there’s perhaps no more powerful being in the “local listings” scene than Yext. (Of course, Google is up there, too.) And what do you know? They’re now unabashedly NSYNC with each other thanks to the Yext Google Post Scheduler tool.

See? It’s almost like peering into a mirror and seeing that beautiful J.Timberlake face staring back at you.

Google Post Scheduler Tool

photo: yext.com

What’s the Dealio?

As you know—or maybe you don’t, in which case, you should speak to our local SEO connoisseurs—copy and images from Google Posts can pop up in Knowledge Cards at the top of search result pages. For high-value brand searches, a quality Google Post can change games, set trends, melt faces—what have you. You’re incorporating up-to-date information, which would otherwise be difficult to find, in a vital and prominent position.

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Unique & Creative Keyword Research Ideas You Should Try

Having trouble with keyword research? Sometimes the status quo needs to be reworked. If you’re strapped for terms, need some fresh ideas, or are branching into a brand-new niche or vertical, these inspired keyword research tactics might serve you well. In fact, we are certain they will.

Find New Terms on Wikipedia

As the most comprehensive online resource for information, Wikipedia (as if we needed to link it) is a great place to start with keyword ideas. Let’s start by searching on Wiki for the word “burrito,” because I’m quite hungry.

Wiki Burrito

As you can see, there are a few potentially useful pages that populate (and some that aren’t helpful). We’ll go ahead and mark terms like “burrito deluxe” and “burrito bar” as potential keywords.

Heading into the main “burrito” page, we’re given tons of information about what a burrito is, where it originated, how it’s spelled, etc. Here’s where your experience comes into play—you’ll want to identify the best on-page opportunities first, then transition to other pages that are internally linked.

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The Ultimate List of Chrome Extensions & Firefox Add-Ons You Should Be Using

Attention all marketers, content writers, bloggers, and those who know how to open a browser. You’ve fallen down the rabbit hole, and where it ends nobody knows. But what is known is that you’ll be far better off and much more suited to tackle the internet once you’re through with this post. With tools that keep you hidden and make your SEO and PPC campaigns simpler to track, here’s our ultimate list of useful Chrome extensions and Firefox add-ons that you absolutely, positively, must start using.

*Notes: To download, you must have Chrome or Firefox browsers installed.

Star
= OppMax’s Pick of the Litter

 

Edit (Nov 2017): With the update to Firefox (57), many Firefox add-on links below may be outdated. Please review this article for more information about the new Firefox Webextensions feature.

SEO, PPC, & Digital Marketing

SEO Extensions

Google Publisher Toolbar – View your AdSense, Ad Exchange, and DoubleClick campaigns straight from your browser. [Available: Chrome Extension]

Catalytics – Rarely updated but still purrfect, this add-on replaces photos on the Google Analytics page with those of our feline friends. [Available: Chrome Extension]

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15 Synergizing Content Marketing & Keyword Tools To Make Life Easier

Not long ago, when the internet was still considered “The Internet” in all its capitalized glory, marketers such as ourselves were in a free-for-all battle where information shared amongst others was tantamount to treason. Now, with the internet finding its lower-case place in history, sharing information is an appreciated practice that won’t result in scowls and sideways glances from the SEO industry’s elites. No—the world has changed for the better, and helpful tools such as the 15 listed below should aid in any marketer’s efforts.

Content Marketing Tools

If we all lived life like Ringo Starr, we might also find solace knowing that everyone needs a little help from their friends—even the competitive ones. Although we can’t promise our favorite content marketing, blogging, and keyword tools will have you swimming in pools of money like Mr. Starr, we can guarantee that you’ll find each resource to be helpful to some degree. (Also, here’s the pick-me-up tune to set this listicle’s tone).

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Meet the New Twitter DM Button

It’s no secret that Facebook and Twitter have been going head-to-head for quite some time now. Both social platforms are striving to be the place for internet users to go to contact online businesses. For the past several years, both Facebook and Twitter have racked their digital brains to conjure up creative ways to gain a competitive edge in the direct messaging space.

twitter-dm-button-768x512

 

Twitter’s New DM Button Pushes All the Right Buttons

Now, only four months after Facebook introduced new links allowing users to contact online businesses directly through the Messenger app, Twitter has upped their game too: meet the new Twitter DM (direct message) button. Similar to Facebook’s messaging links, Twitter’s new DM button instantly, and privately, connects users to online businesses on Twitter with one quick click.

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Measuring And Tracking Key SEO Metrics For Success

Measuring And Tracking Key SEO Metrics For Success

If you’re not sure if your SEO strategy is headed in the right direction, you’re probably not measuring your data correctly. It’s hard to improve on something you can’t measure, which is why measurement is crucial for SEO success. You might have a lot of information and data to show, but without the right data collection setup and management tools, creating a road map for success can be difficult. Here’s our list of the most critical SEO metrics you should be tracking:

  1. Keyword Rankings

It’s no secret that websites on the first page of Google receive more traffic, clicks, and conversions. Keyword rankings are some of the most important metrics to track as they allow you to structure your SEO strategy according to the most relevant search terms. By using Google Keyword Planner you can research what keywords are being searched most in your area that are relevant to your business. From there, you can check your rankings for those keywords to determine which are the most valuable to rank for. Work those high-traffic driving keywords into your SEO strategy to help improve your rankings on those terms.

Be sure to use a keyword tracking tool to discover keyword trends that are relevant to your business and take it a step further and research Google Trends. Over time, you will be able to an SEO strategy with keywords that provide the most benefit to your website.

  1. Attribution

There are so many different steps along the path to purchase that it’s not always easy to determine which source gets the credit. Some businesses give the last click all the credit while other’s attribute conversions to the first click.  Whether you decide to give credit to the first click, last click, or if you choose a complex attribution model giving credit to several touch points; having a proper attribution model is essential.

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Top Six Free Google Tools for Businesses

Sure, you use Google Analytics, AdWords, and maybe even Google Tag manager, but did you know that there is a sea of free Google tools at your disposal? It’s true! From tools to help with the development of social media content to instant alerts when your business is searched online, Google has a tool to help with just about every area of your digital marketing strategy.

If you don’t use any of the free Google tools below, and you’re satisfied with the way your team is running reports and analyzing data, you’re probably thinking to yourself, “if it ain’t broke, don’t fix it!” While this mindset isn’t entirely wrong, enhancing the way performance is measured isn’t really a “fix,” now is it? Think of these six free Google tools as a way to upgrade and enhance your existing processes, strategy, and reporting. Before getting to this, businesses should consider the implementation of effective intranet to get the most out of their digital workplaces. See this website for more information.

free-google-tools-for-businesses

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4 Reasons to Love Google Tag Manager

It’s been a few years since the release of Google Tag Manager, but it seems as though it’s still a “forbidden” area for many marketers. Sure, we’re all more than comfortable using Google Search Console and Google Analytics, but what’s the scoop with Google Tag Manager?

Understanding Google Tag Manager

Different than Google Analytics and Search Console, Google Tag Manager doesn’t provide you with colorful reporting graphics, detailed data, or insights to bulk up your digital marketing strategy. Instead, Google Tag Manager works as an extraordinarily helpful resource! How so, you ask? Well, allow me to explain.

google-tag-manager-organizes-tags-and-codes

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