With great power comes great responsibility, and there’s perhaps no more powerful being in the “local listings” scene than Yext. (Of course, Google is up there, too.) And what do you know? They’re now unabashedly NSYNC with each other thanks to the Yext Google Post Scheduler tool.
- Earlier this year, Google released an update that allowed business owners and listing managers to write and publish Google Posts directly through Google My Business.
- Earlier this week, Yext released an update that allowed business owners and listing managers to write and schedule Google Posts directly through the Yext Knowledge Engine.
See? It’s almost like peering into a mirror and seeing that beautiful J.Timberlake face staring back at you.
What’s the Dealio?
As you know—or maybe you don’t, in which case, you should speak to our local SEO connoisseurs—copy and images from Google Posts can pop up in Knowledge Cards at the top of search result pages. For high-value brand searches, a quality Google Post can change games, set trends, melt faces—what have you. You’re incorporating up-to-date information, which would otherwise be difficult to find, in a vital and prominent position.