7 Savvy SEO Copywriting Tips

Truly great content is written with an SEO strategy in mind, as the two entities go hand-in-hand. Keep these seven SEO copywriting tips in mind as you embark on your next blog or page of web content.

7-savvy-seo-copywriting-tips

1) Jazz Up Headings with Numbers

Itching to increase page views? Try incorporating numbers into headlines! Studies have shown that headlines and titles including numbers (especially odd numbers!) have a higher click through rate than those without.

Including a number up front suggests that the content will be quick and easy to read, and will also provide an immediate “answer” to whatever it is that the reader is seeking.

Read More

A Transition to Topical Content Optimization

Let’s just get this out of the way: keyword research is not dead. Yes, it’s gone through some confusing and baffling changes—that Flock of Seagulls phase was particularly puzzling—but when all is said and done, down at its core keyword research is still and will always be the staple of quality SEO. So what’s with all the hubbub about topical content optimization bumping keyword-optimized content from atop its royal throne?

Fear not, thy King. Topical content optimization is not here to dethrone, but rather to court thee.

Topical Content Optimization with Patrick Stewart

Photo Source: Brooksfilms “Robin Hood Men in Tights” via rankopedia.com

 

The Web of Relevancy – Proof & Relevant Terms (Whaaaaaaat?)

Jason DeMers wrote a short article about these emerging terms within the content marketing world, stating that both seem to be integral when building authoritative and topically charged content. So what are they?

Research suggests that top SERP sites contained more than a 50-percent proportion of relevant terms. But here’s the interesting thing: they are, essentially, keywords we’ve always seen as keywords. Nothing new. Nothing special. Nothing out-of-this-world.

His example of relevant terms is apt: if writing an article about an iPhone, it’s probably natural to use related terms like “apps” and “iOS.”

That seems cut-and-dry simple, you may say. But it’s how we utilize these keywords that differs from past ideologies. Now, building a web of relevancy using relevant terms on all pages is equally if not more important than optimizing a page for one or two keywords.

Recognizing the proof terms compared to relevant terms can be more difficult—brainstorming as a group works wonders in this scenario—but they seem to be even more concretely valuable in this web of relevancy, as they make up close to an 80-percent proportion of sites.

Using DeMers’s example, terms like “phone” and “Apple” are most certainly necessary to use when writing about an iPhone. As the terminology suggests, proof terms prove that your content is covering your main topic and the theme wholly.

Your content should include lots of relevant and proof terms, not just a few keywords. Got it?

 

Read More

Metrics to Measure Within the Customer Purchase Funnel

Marketers spend hours analyzing data and trying to tell a story about how that data affects the bottom line. Often, one can get lost in the data and have a report of charts and graphs that says nothing to the client. Reporting on dozens and dozens of site metrics can cause confusion amongst those paying the bill, and can leave them wondering if their marketing dollar is helping them sell cars.

car_dealer_website

A dealer’s goal is to sell cars. Ideally, more than the previous month or year and at a cheaper cost per unit. A consumer’s goal is to find the vehicle the need or want, find a dealership with that vehicle, and buy that car at for the best deal possible. So let’s take those two goals to decide what metrics a marketer should focus and report on.

Most marketers work to understand the emotional or functional needs of consumers at each stage in the journey, which can help direct your creative and message across media channels and screens. Let’s use that same mindset to break out the data that are created because of those steps.

Read More

4 Reasons to Love Google Tag Manager

It’s been a few years since the release of Google Tag Manager, but it seems as though it’s still a “forbidden” area for many marketers. Sure, we’re all more than comfortable using Google Search Console and Google Analytics, but what’s the scoop with Google Tag Manager?

Understanding Google Tag Manager

Different than Google Analytics and Search Console, Google Tag Manager doesn’t provide you with colorful reporting graphics, detailed data, or insights to bulk up your digital marketing strategy. Instead, Google Tag Manager works as an extraordinarily helpful resource! How so, you ask? Well, allow me to explain.

google-tag-manager-organizes-tags-and-codes

Read More

Increase Traffic To Your Website With These Mobile-Friendly Updates

Are you following SEO best practices and keeping your content up-to-date and relevant, but still not ranking high in search results? If your answer is yes, it might be time to turn your attention to mobile. If you missed Google’s mobile-friendly algorithm update, have no fear, we’re here to keep you up to speed. Here are a few statistics and tips to help you avoid the negative effects of having a non-mobile-friendly website.

How to make your website mobile friendly

10 Stats Why Your Website Should Be Mobile Friendly ASAP

  • Nearly 90% of American adults use a mobile phone on a regular basis.
  • 50.3% of e-commerce website traffic comes from a mobile device.
  • According to research by mobiForce, 25% of overall search queries are now on mobile devices.
  • 57% of consumers will not recommend a business that has a poor mobile site experience.
  • 85% of adults think that a company’s mobile site should be as good as or better than its desktop site.
  • The average attention span of an adult browsing online is 8 seconds.
  • Over 1.2 billion individuals access the web through their mobile devices.
  • 61% of people give better reviews and are more likely to recommend businesses that have a good mobile experience.
  • Mobile based searches make up 25% of all searches.
  • According to Google, 48% of users think less of a business if their website is not mobile-friendly.

4 Benefits Of Having A Mobile-Friendly Website

  • Increase in traffic – mobile-friendliness is one of the criteria’s used by Google to determine a website’s ranking in search results. Research shows that your traffic will increase by an estimated 30% when you optimize your website for mobile.
  • Decreased bounce rate – The more visitors to your mobile site find your website functional and convenient, the less likely they are to leave your site without navigating through other pages.
  • Improved engagement – Visitors will engage more with your site if they find it user-friendly. Avoid annoying features such as pop-ups, tiny buttons or a small font, unclear messages, a slow load time.
  • Increased conversion rate – With clearer, easy-to-click call to actions; your website will get more conversions. Mobile users find it annoying when they have to zoom in or click a link numerous times until they directed to the landing page they are trying to reach.
Read More

Using Google Analytics Segments for Better Data Analysis

Looking at data within Google Analytics can be a very daunting task. Thousands, sometimes millions, of data points explain hundreds of types of attributes. Combing through the data can turn even the greatest of minds into mush. Luckily Google feels our pain and offers advanced segmentation to help organize the data, and make it easier to analyze.

google-analytics-advanced-segments

Your Google Analytics account comes with 22 system (pre-defined) segments to help get you started. Ranging from Organic Traffic to Traffic with Conversions, these system segments can help parse out the data into comprehensible, actionable views.

It’s in the advanced, customizable, segments that an analytics user can get granular. Below is a list of the top 5 customizable advanced segments that can be built by even the most novice of GA users.

Read More

Seven Deadly Sins of Digital Marketing: A Mid-2015 Update

There are a lot of blogs, articles, etc. out there that list the seven deadly sins of digital marketing, but like everything else in digital marketing, the lists of “Dos” and “Don’ts” are constantly changing. For that reason, we wanted to give a mid-year update. These are the fieriest seven deadly sins of digital marketing, for now…

Tempting Apple

Read More

6 Signs It’s Time to Revamp Your SEO Strategy

Simply establishing a website won’t put you or your brand on the map. Search rankings are highly competitive, and there are many players in the marketplace who are eager to steal the top spot from you.

If your company, products, services, or brand can’t be found with ease, or is ranking below the third position, it’s time to revamp your SEO strategy. Let’s review six ways to make it happen.

poor-from-ppc

1) You’re Poor From PPC

Digital marketers know firsthand just how long it can take to perfect their SEO strategy. Since building quality SEO is an on-going effort, many marketers and business owners opt for paid search to see instant results.

Read More