Want to transform into the Master Splinter of the email-verse? It all starts with catchy subject lines, which are super-easy to write!

Just kidding—creating emails that get opened is far from simple. In fact, considering the relentless evolution of spam filters and tabbed Gmail inboxes, it’s a miracle anyone even sees your emails let alone opens them.

Email Subject Lines That Work

Hey, don’t be discouraged! The fight for inbox visibility is not a fruitless endeavor. We’ve compiled a short list of tips to help you out. Follow these email best practices to master the art of writing brilliant subject lines that harvest more clicks and, ultimately, those delicious leads. (And, yes, that was indeed a Ninja Turtles reference.)

The Good, The Bad & The Ugly Subject Lines

Did you know that the average person receives over 100 emails per day? That means your email is competing against hundreds of others for primetime pupil real estate. To make sure your emails make it to the front lines, understanding the differences between good subject lines and bad ones is priority #1.

The best email subject lines will, among other things:

  • Avoid those dreaded spam filters
  • Steer clear of spamming trigger words, such as “FREE” or “Deals”
  • Be short and sweet, usually fewer than 40 characters in length
  • Convey a clear message and prove value to your target audience
  • Ask unique questions or propose clear solutions
  • Be personalized to include your recipient’s name, which increases email open rates by up to 17%
Email Subject Lines Length

Email Open Rate by Subject Line Character Length


On the opposite end of the spectrum, the worst email subject lines will:

  • Use special characters and symbols, such as this thingy (%) and this sign of the devil ($) and this squiggly son of a gun (~)
  • Include numbers, especially in excess
  • Lack originality
  • Be over 50 characters in length
  • Utilize silly, silly emojis


And that’s just the tip of the iceberg. For even more useful emailing tips and information, download our “Do’s & Don’ts of Email Subject Lines” whitepaper, and soon enough you’ll be writing those sexy, engaging subject lines that work to push the needle in the right direction.

Got any other questions related to how email marketing can help your dealership? Hit us up for some expert advice or details about customizing your own eblast and Digital Promotions package.