Are you following SEO best practices and keeping your content up-to-date and relevant, but still not ranking high in search results? If your answer is yes, it might be time to turn your attention to mobile. If you missed Google’s mobile-friendly algorithm update, have no fear, we’re here to keep you up to speed. Here are a few statistics and tips to help you avoid the negative effects of having a non-mobile-friendly website.

How to make your website mobile friendly

10 Stats Why Your Website Should Be Mobile Friendly ASAP

  • Nearly 90% of American adults use a mobile phone on a regular basis.
  • 50.3% of e-commerce website traffic comes from a mobile device.
  • According to research by mobiForce, 25% of overall search queries are now on mobile devices.
  • 57% of consumers will not recommend a business that has a poor mobile site experience.
  • 85% of adults think that a company’s mobile site should be as good as or better than its desktop site.
  • The average attention span of an adult browsing online is 8 seconds.
  • Over 1.2 billion individuals access the web through their mobile devices.
  • 61% of people give better reviews and are more likely to recommend businesses that have a good mobile experience.
  • Mobile based searches make up 25% of all searches.
  • According to Google, 48% of users think less of a business if their website is not mobile-friendly.

4 Benefits Of Having A Mobile-Friendly Website

  • Increase in traffic – mobile-friendliness is one of the criteria’s used by Google to determine a website’s ranking in search results. Research shows that your traffic will increase by an estimated 30% when you optimize your website for mobile.
  • Decreased bounce rate – The more visitors to your mobile site find your website functional and convenient, the less likely they are to leave your site without navigating through other pages.
  • Improved engagement – Visitors will engage more with your site if they find it user-friendly. Avoid annoying features such as pop-ups, tiny buttons or a small font, unclear messages, a slow load time.
  • Increased conversion rate – With clearer, easy-to-click call to actions; your website will get more conversions. Mobile users find it annoying when they have to zoom in or click a link numerous times until they directed to the landing page they are trying to reach.

Make Your Website Mobile Friendly By Doing This

If your site is already SEO optimized, there are only a few steps to take to optimize it for mobile. Here are a few things to keep in mind when optimizing your website for mobile devices:

Get rid of pop-ups

Mobile users find pop-ups annoying and destructing. If it takes your visitors too much effort to exit out of pop ups, chances are they will leave your site.

Have a clear and simple homepage

Make your homepage simple and easy to navigate. Be sure to include a call to action letting your visitor what steps to take next to access your products or services.

Don’t forget your landing pages

Since Google’s new algorithm works on the page level, it’s essential to optimize all your landing pages. Your landing page should be relevant, clear and optimized for conversion by offering your products and services to visitors.

Page Speed is everything

The best way to improve your website’s load time is by resizing images, compressing large pages, minimize your code and, use fewer plugins.

Optimize your meta data

Make your meta data as concise as possible by limiting the number of characters in your meta titles and descriptions. Relevancy is crucial; be sure to use keywords that are pertinent to your landing pages.

Keep up to date with the latest Google algorithm changes and what you can do to get your website ahead of the game. You’re not in it alone; our digital marketing experts are here to help you get the most out of your website optimization efforts. Subscribe to our blog for more digital marketing tips and updates.

 

Sources

http://eleventygroup.com/site/2013/10/15/13-reasons-need-optimize-website-mobile-right-now/

http://www.socialmediatoday.com/content/10-incredible-mobile-marketing-stats-2015-infographic

http://googlewebmastercentral.blogspot.com/2015/04/rolling-out-mobile-friendly-update.html

https://moz.com/learn/seo/mobile-optimization

 

Tanya Chibanda Austin

Tanya Chibanda Austin is a Associate Marketing Analyst for Opportunity Max. She provides support for SEO, social media and online reputation management on behalf of clients.