Just a mere 34 days since its announcement at Google I/O, the Google for Jobs platform has been given the green light for public consumption. The speed at which this feature came to fruition is certainly baffling— as a stark contrast, the average job seeker takes over 43 days to find a new boss—but who are we to question the God of internet?
Google for Jobs (for the Seekers)
Now, with a simple search, you can plow through millions of open job posts right from your mobile device or computer screen. This aggregation of listings is made possible by pairing Google’s machine-learning algorithms with a variety of help-wanted sites, such as LinkedIn, Monster, CareerBuilder, etc. Think of it as Google Flights, but for, you know, jobs.
Google has no current interest in building their own job-listing site—you apply for any open positions through the source website—but that isn’t stopping them from simplifying the sometimes headache-inducing task of searching for jobs.
With Google for Jobs, users are never offered duplicate postings or irrelevant jobs, and they can filter results by job title, posting date, career category or profession, location, company size, and type of work (full-time, part-time, etcetera).
As only Google can do, they’ve taken to reinventing the wheel without actually reinventing anything. Not only do users have access to millions of listings through Google for Jobs, but they are also provided with employer ratings (through sites like Glassdoor), typical commute times, and general work hours—all information that is obtained naturally through the company’s numerous platforms and features.
Better yet, job seekers can even save the search and get alerts the instant a matching post is created. So, yes, we admit that Google has once again put the “possible” in “impossible.”
Google for Jobs (for the Makers)
Although Google has partnered with the major job-matching players, that doesn’t mean little-old-you can’t publish a job listing through Google for Jobs. In fact, it takes just two steps to get your listing prominently displayed next to ones from Monster.com.
- Mark it up! Just a bit of added structured data can do wonders not only for your job listing but also for your entire site. Google also allows you to preview your listing for markup errors.
- Submit (or resubmit) a sitemap with a <lastmod> date for each job post.
Future updates may reveal new employer-only features, such as Search Analytics Reporting, which should excite all us data nerds.
As always, be sure to follow Opportunity Max (here, here, and also here) for more updates on new Google services, features, and changes. And browse our current job openings to join our growing family of SEO sages and PPC powerhouses (I was dared to write that, I swear).
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