Opportunity Max Blog

From content marketing and social media management, to website optimization and paid search trends, the Opportunity Max blog keeps you connected to the latest happenings in the digital marketing world. Get in the know, now.

Why Do Google Search Results & Keyword Rankings Vary?

As digital marketers working toward those big-picture SEO results, we get this question pretty frequently: “Why do I see a different Google first page than you?”

The answer, as you may have guessed, is nuanced thanks to Google’s search algorithm complexities and extensiveness. Upon searching for a certain keyword or phrase, you may see a set of links on your home computer that differ from those on your smartphone or tablet. The same can be seen when comparing results between your location in, say, Las Vegas and your pal’s home in Reno.

While these subtle differences on the SERP (Search Engine Results Page) might appear like a jumbled mess—for businesses pushing their brand, it can undoubtedly be inconvenient—we assure you that everything is working as intended…for the most part.

SERP Results Different

Different Google Search Page Results: Contributing Factors

Remember when keyword rankings were cut and dry? Oh, how times have changed! A decade ago, you would likely see the same results for certain keywords no matter your location or device. Now, Google considers a variety of factors that influence the first page, including:

  • Device (desktop, mobile, tablet)
  • Location by IP address
  • Browser
  • Search history (cookies, cached data, bookmarks)
  • Google account access
  • Ads shown
  • Keywords
  • Interpreted intent (micro-moments)

This SERP personalization has arguably been beneficial to users, but it can be an SEO headache for brands and marketers looking to make waves past local geographic borders. Because we’re such nice people, here are a few SERP tips and tricks to help you navigate these somewhat nauseating waters.

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Are Gmail Promotions Tab Emails Spam?

Do you skim over those sales and marketing emails in the Gmail Promotions tab? Hey, I’m guilty of doing the same, so don’t feel judged. However, a dive into the inner workings of this tab has made me rethink my efforts to avoid its seemingly chaotic cluster of spam emails.

“Whoa! Spam? Don’t even get me started!”

Dont Get Me Started on Gmail Promo Tabs

What is the Promotions Tab, Anyway?

You’re right, Jeannie Darcy—the Gmail Promotions Tab isn’t merely spam, even if it looks like it at first glance. Rather, the promo tab stores a collection of emails that have been automatically filtered away from your primary inbox, allowing you to better focus on messages that may be timely or important.

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Project Loon is Becoming the Hero Puerto Rico Needs

In 2013, Google (as Google X) had lift-off on Project Loon, their too-crazy-to-be-real venture to provide internet to everyone, regardless of creed, class, or ability. We wrote about it early in 2016—read our “Top 10 Google Projects to Change the World post—but hadn’t heard more than a whisper since. (To their credit, they’ve posted a few times over the last 600 days.)

Now, that whisper has risen to a roar, as Project Loon is up and running in hurricane-ravaged Puerto Rico.

Project Loon Info

Photo: x.company/loon

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Yext Rolls Out New Local Listing Feature: Google Post Scheduler

With great power comes great responsibility, and there’s perhaps no more powerful being in the “local listings” scene than Yext. (Of course, Google is up there, too.) And what do you know? They’re now unabashedly NSYNC with each other thanks to the Yext Google Post Scheduler tool.

See? It’s almost like peering into a mirror and seeing that beautiful J.Timberlake face staring back at you.

Google Post Scheduler Tool

photo: yext.com

What’s the Dealio?

As you know—or maybe you don’t, in which case, you should speak to our local SEO connoisseurs—copy and images from Google Posts can pop up in Knowledge Cards at the top of search result pages. For high-value brand searches, a quality Google Post can change games, set trends, melt faces—what have you. You’re incorporating up-to-date information, which would otherwise be difficult to find, in a vital and prominent position.

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TL;DR SEO Length Guidelines for 2017: Social Media

Hello there. Long time no chat.

Today, I wanted to branch out into the world of social media, a place in which over 2 billion of us live, for better or worse. What makes a Facebook update shareable? How long should your tweets be to get the most retweets? Is there a recommended length for LinkedIn posts? All your questions about social media lengths are answered below (but not really all of them, because I’ve got to return some videotapes).

Social Media Lengths

Twitter Tweets

Just this week, the team over at Twitter announced that they’ll be upping a tweet’s maximum character limit to 280, doubling the 140 character limit that has been in place since the dawn of time.

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TL;DR SEO Length Guidelines for 2017: Blogs & Page Content

We began this series discussing the recommended length of your meta tags, particularly meta descriptions and titles. Today, let’s not waste any time diving into page content and blog length. Yippee!

Blog Length

Blog Post Length

More words mean more opportunities to get picked up on a search engine results page—yeah, I guess that makes sense—but the real barometer of a blog’s success is how, or rather who you’re targeting. Do you want readers to leave with a newfound set of skills or knowledge, or would you rather they skim, share, and move on?

Longer blog posts should draw in more compounded “high intent traffic,” but four shorter posts might produce more total visits in the short term, even if the clickthrough, bounce, and conversion rates aren’t anything to write home about. (One must also consider the time it takes to create a robust 1000-word post versus four 250-word posts.) Each has its perks depending on your goal, but let’s swim through some data anyway.

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State of the Self-Driving Car: Mid-2017 Report

In a year that’s been interesting, to say the least, there’s been a lot of chatter about self-driving cars. Will autonomy seep into the factory and roadways to take our jobs and swing us too far into the future for our own good? Or do the benefits of having cheaper auto insurance premiums and safer and uncongested streets outweigh the cons?

Whether you’re an optimist or a cynic on the subject, it matters not; autonomous cars are approaching faster than anyone could have imagined five years ago. With Tesla, Google, and Apple making headway, what do the other big-name automakers have cookin’? Here’s your mid-year “State of the Union” on where we’re at in the self-driving vehicle arena.

Self Driving Car

GM to Lead the American Self-Driving Market

June was the month of months for GM after announcing that they’re ready to ship out another 130 self-driving Chevrolet Bolts—a total of 180—for on-road testing. These first- and second-generation autonomous Bolts are equipped with HD cameras, cross-traffic monitoring systems, and traffic light-sensing sensors.

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Unique & Creative Keyword Research Ideas You Should Try

Having trouble with keyword research? Sometimes the status quo needs to be reworked. If you’re strapped for terms, need some fresh ideas, or are branching into a brand-new niche or vertical, these inspired keyword research tactics might serve you well. In fact, we are certain they will.

Find New Terms on Wikipedia

As the most comprehensive online resource for information, Wikipedia (as if we needed to link it) is a great place to start with keyword ideas. Let’s start by searching on Wiki for the word “burrito,” because I’m quite hungry.

Wiki Burrito

As you can see, there are a few potentially useful pages that populate (and some that aren’t helpful). We’ll go ahead and mark terms like “burrito deluxe” and “burrito bar” as potential keywords.

Heading into the main “burrito” page, we’re given tons of information about what a burrito is, where it originated, how it’s spelled, etc. Here’s where your experience comes into play—you’ll want to identify the best on-page opportunities first, then transition to other pages that are internally linked.

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What’s Google Up To? (News, Updates & Changes)

“What are we going to do tonight, Google?”
“The same thing we do every night, Man in Boxers Eating Ice Cream: try and take over the world.”

Since June, we’ve seen a whole lot of movement from Google. We’ve all heard about the $2.7B fine the EU spanked Google with, but what else is new with the still-flourishing company that’s seemingly become the Brain to our Pinky?

GMB Messaging

Photo: support.google.com

Google My Business Mobile Messaging

Our auto dealers rely on the leads they acquire online, and now Google has given them yet another way to connect to potential customers. With the new messaging feature in Google My Business, companies can chat directly with customers who access their business listing page. But how does it work?

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