Significant Digital Marketing Stats to End 2017

Ah, a new year! What better way to celebrate the conclusion of a turbulent 2017 than with some nerdtastic digital marketing data? Some of these “significant stats” may excite. Some may surprise. Some may make you shrug a shoulder. But they’re all true, so there’s that.

Enjoy.

Automotive Page Speed

Photo: marketingcharts.com

22 Seconds

The average mobile website takes more than 22 seconds to load completely. The average user abandons an unloaded mobile site after just 3 seconds. Can you see the dilemma there?

Within our direct market (automotive), the average mobile site speed comes in at a blistering (/s) 9.5 seconds. If you’re seeing high bounce rates on your dealer site, start by inspecting your site structure and caching settings, including how you’re utilizing mobile ads, banner graphics, vehicle images, and add-ons that may not generate a lot of attention in your heat maps.

320 Characters

In early December, Danny Sullivan (hi, Other-Danny!) officially announced Google had increased the character limit for meta descriptions, expanding the snippet length from ~160 to 320 characters.

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Digital Marketing Stats Every Auto Dealer Should Know

1 Billion – Websites on the internet.

100 Billion – Google searches per month.

1 – Dealership site you care about. And we don’t blame you! But beating out all your competitors to the top of those billions of searches and websites is no cakewalk. As you decide how to best position your dealership for continued success, consider these digital marketing stats and how they affect you (if you aren’t sure, it’s time to speak with us).

Digital Touchpoints

80% of Shopping Touchpoints are Digital

About 24 touchpoints stand between the user’s initial car-shopping phase and a visit to your dealership lot, and 19 of them are digital. The major touchpoints include the following:

  • Google or search engine query
  • OEM website
  • Financing calculator
  • Google reviews of local dealership
  • Dealership website
  • Ads
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