Unique & Creative Keyword Research Ideas You Should Try

Having trouble with keyword research? Sometimes the status quo needs to be reworked. If you’re strapped for terms, need some fresh ideas, or are branching into a brand-new niche or vertical, these inspired keyword research tactics might serve you well. In fact, we are certain they will.

Find New Terms on Wikipedia

As the most comprehensive online resource for information, Wikipedia (as if we needed to link it) is a great place to start with keyword ideas. Let’s start by searching on Wiki for the word “burrito,” because I’m quite hungry.

Wiki Burrito

As you can see, there are a few potentially useful pages that populate (and some that aren’t helpful). We’ll go ahead and mark terms like “burrito deluxe” and “burrito bar” as potential keywords.

Heading into the main “burrito” page, we’re given tons of information about what a burrito is, where it originated, how it’s spelled, etc. Here’s where your experience comes into play—you’ll want to identify the best on-page opportunities first, then transition to other pages that are internally linked.

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Google AdWords: Keyword Match Types

If you’re not a paid search marketer or SEM manager, you may be wondering what keyword match types are.

Whether you are just getting started with running Google AdWords campaigns or are considering running paid ads for your business, it’s important to know what keyword match types are and their role in paid search campaigns.

Keyword Match Types


First off, what exactly does keyword match type mean? Within Google AdWords campaigns, there are ad groups. Within each ad group, there are keywords. These keywords can be in broad, broad match modifier, phrase or exact match – depending on your campaign type and goals.

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