If you’re anything like us, the recent time change has left you in a funk. With shorter days and long, long nights, the seasonal disorientation makes it hard to keep track of much of anything, let alone the constant AdWords updates and new features. Luckily for you, we’ve been keeping tracking of everything new to AdWords and we’ve got your fall round-up for you right here. Check it all out below and follow the links to learn more about how you can use these features to boost your performance and streamline your results.
Analyze Your Customer More with Report Editor
The still relatively new report editor lets you slice and dice your data in awesome ways. Generate custom charts with a simple drag and drop interface, creating eye-catching reports with ease. Multi-segment analysis and advanced filtering and sorting allow you to focus on the data that matters most to you. Gone are the days of exploring your data in an old-school Excel file; the Report Editor has everything you need to propel your business forward and do it in style.
Update Your Ads in Real-Time with Ad Customizers
Imagine if you could update your ad based on a potential customer’s search query, device, location, or even the date, time of day, or day of the week! Now you can with real-time Ad Customizers. With customized ads, your tailored messaging and time-sensitive calls to action will boost your ad’s performance. With customizers, a single ad can have hundreds of variations, showing only the most relevant info to each potential customer.
Get Your App Out There
Got a new app on the Android marketplace? Universal App campaigns allow you to get your app in front of your customers’ eyes, all you have to do is write a few lines of text and set a bid and ads are ready to go. With just one click of these install-optimized ads, search engine users will be able to install your app on their phone. You can also promote your app right from Google Play. It’s never been simpler to launch an app.
Show Ads to Your Customers with Customer Match Lists
You’ve probably got a huge list of customer emails sitting in your database somewhere. Are you doing anything with that info other that barraging their email accounts with endless emails? Probably not. Luckily, AdWords Customer Match lists will breathe new life into your endless list of emails. Upload your list, create a Search Network only campaign targeting said list, and you’re ready to show ads to your customers when they’ve signed into Google Search, Youtube, or Gmail.
Fighting For That Elusive Top Spot?
What good is an ad if no one sees it? Unfortunately, not that good. In the past, though, it could be hard to determine what you should be bidding. Bid too high and you could blow through your budget without even knowing it. Bid too low and your ad could fall short, or not even show at all. To make things easier, AdWords will now give you estimates for first page, top of page, and first position bids. On top of that, you can easily raise your bids to these positions with one simple click. Move into the right position and sit back to watch the clicks roll in.
Get Your Ad on Top Content with Enhanced Bid Adjustments
You know those viral videos that get millions of views? Wouldn’t it be nice to get your ad showing before those? Well, now you can. Though bid adjustments are nothing new, you can now adjust your bids for top content. With these new, advanced bid adjustments, you can raise your bid for popular content on YouTube and the Google Display Network. Stay ahead of the times and you could get your ad in front of the eyes of millions.
Gain Some Insight with the Mobile Bid Adjustment Simulator
Ever wonder exactly how much impact your mobile bid adjustment will have on your weekly Search Network traffic? Wonder no more. With the Mobile Bid Adjustment Simulator, you can compare the potential impact of various mobile bid adjustments and easily adjust your budget for mobile traffic to boot.
With the winter month’s coming, you’ll have plenty of time to bundle up and huddle down on your AdWords campaigns and with these new/upgraded features, you definitely have enough to keep your hands full. If you need help with any of your Paid Search efforts, don’t forget that we’re PPC gurus here at OppMax, and we’re always willing to help.