1 Billion – Websites on the internet.
100 Billion – Google searches per month.
1 – Dealership site you care about. And we don’t blame you! But beating out all your competitors to the top of those billions of searches and websites is no cakewalk. As you decide how to best position your dealership for continued success, consider these digital marketing stats and how they affect you (if you aren’t sure, it’s time to speak with us).
80% of Shopping Touchpoints are Digital
About 24 touchpoints stand between the user’s initial car-shopping phase and a visit to your dealership lot, and 19 of them are digital. The major touchpoints include the following:
- Google or search engine query
- OEM website
- Financing calculator
- Google reviews of local dealership
- Dealership website