Organic Decline Part 1: Organic Search Traffic is in Decline

Each quarter, Merkle LLC, the largest privately held performance marketing agency, releases the Digital Marketing Report, which is a review of some of the major trends in digital advertising. Reviewing data from Google, Yahoo, Facebook, and other digital advertising mediums, the report helps marketers gauge where the industry has been and potentially where it is going.

The past year or more has been an interesting time for organic search traffic across the web. While overall traffic to websites has continued to increase, the share of traffic from organic search sources continues to decrease.

organic search traffic decline

Source: Q3 2016 Digital Marketing Report. Merkle Inc., 2016.

The Q3 2016 report shares the stark reality of organic search visits being down 5% year-over-year. This represents a fourth straight quarter of organic search visit declines, which began as the first decline in the history of the report back in the Q4 2015 edition. The only device type to show a year-over-year increase in that four-quarter decline was mobile, which will be reviewed in a forthcoming section of this six part organic decline research blog series.

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Better Together: How To Best Pair Google AdWords and Analytics

While both Google Analytics and AdWords give you a plethora of reporting capabilities and insights that you can use to optimize your campaigns and website, it’s even better when you pair the already stellar tools. Link up your accounts and optimize them for more insight on your bidding strategy, campaign performance, and more. Here are some quick tips to get you started; for more information, check out Google’s handy guides on sharing metrics and analyzing your performance.

linking-adwords-and-analytics

buy viagra online Linking Analytics and AdWords

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Paid Search Metrics That Matter

Many individuals new to Paid Search are susceptible to tracking the wrong metrics – ones that may look important on the surface, but ultimately leave you wanting more. Because of this, we’ve put together a short blog, highlighting the metrics and results that matter. Don’t get stuck with the riff-raff; stick with our tips and you’ll know exactly how well your campaigns are performing.

paid-search-metrics

http://www.carrieryan.com/faq/ viagra no prescription Impression Share, More Like Impression Snare

This is one of the easiest traps for new advertisers to get snared in. Impression Share shows as a percent and is the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive. You can lose Impression Share based on your budget or your Ad Rank. While it’s certainly important to keep an eye on – after all, you want to make sure your ad is actually showing – Impression Share is not all it’s cracked up to be.

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Four Things You Need To Know About Google’s Expanded Text Ads

Google recently announced the arrival of Expanded Text Ads, drastically increasing the advertising real estate for text ads. With this change comes a lot of questions, which is why we’re here to give you the low-down on all you need to know about the new format. Take a quick look at all the info we have below, and this transition will be smooth as “butta” for your paid search accounts.

  1. What’s The Impact?

Expanded Text Ads are nearly 50% bigger than current Text Ads, and are meant to maximize performance on mobile devices with longer headlines and fuller descriptions. These ads will show across all devices, wrapping based on the size of the screen. While they’ve been testing them for a while, Google made Expanded Text Ads official at the end of July.

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Four Things You Need To Know About Google’s Expanded Text Ads

Google recently announced the arrival of Expanded Text Ads, drastically increasing the advertising real estate for text ads. With this change comes a lot of questions, which is why we’re here to give you the low-down on all you need to know about the new format. Take a quick look at all the info we have below, and this transition will be smooth as “butta” for your paid search accounts.

  1. What’s The Impact?

Expanded Text Ads are nearly 50% bigger than current Text Ads, and are meant to maximize performance on mobile devices with longer headlines and fuller descriptions. These ads will show across all devices, wrapping based on the size of the screen. While they’ve been testing them for a while, Google made Expanded Text Ads official at the end of July.

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5 Reasons You Need a Digital Marketing Agency

Whether you’re a small local business, or a Fortune 500 company, in this day and age Digital Marketing is equally important to both. With limited time on your hands, handling all the ins-and-outs of a Digital Marketing campaign or overhaul can seem impossible. That’s why you should take a note from so many other top businesses and bring in a Digital Marketing Agency. To help you evaluate the many reasons to call in outside help, we’ve compiled a top five list of the reasons you need an agency helping you out.

 

 

  1. We’re Experts

No matter who you are, it’s simply impossible to be an expert at everything. If you’re running a business, it’s likely that you don’t have the time to invest in keeping up with the digital landscape. Lucky for you, that’s our job and we monitor the digital landscape on a daily basis, adjusting our strategy and campaigns to make sure that you stay on top.

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Part II: 10 Google Projects & Gadgets to Change the World

Last week we talked about Google’s upcoming Home and Assistant gizmos, self-driving cars, and Liftware.  This week we’ll check out a few more Google projects and products that will alter the very fabric of space-time (or something like that). 

Let’s dive right in.

trusted tablets online Tilt Brush

Google TiltBrush

At the Google I/O conference, it became evident early on that VR is one of the company’s primary focuses heading into the future, and the Tilt Brush might be my favorite VR-based application; it is innovative, inspires creativity, and seems downright badass (in theory).

Why in theory?

First, I can’t draw well—I’ve been told I have the hand-eye coordination of a small toddler—so a brush, whether virtual or concrete in matter, is just a brush. I won’t find much use in the Tilt Brush as anything more than a fun activity, but for an artist I imagine it to be eye-opening, no pun intended.

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10 Tips for Every Area of Your Digital Marketing Strategy

Think fast: what’s the biggest strength of your digital marketing strategy? Maybe it’s your detailed SEO efforts or your beautifully structured PPC campaigns, or maybe you’re extra proud of your presence on review sites and social media. Whatever your strengths might be, there’s always room for improvement; use these 10 tips from expert Marketing Advisors to enhance every area of your digital marketing strategy.

SEO

How solid is your SEO strategy? Do you have a detroit seo team working hard to ensure that sales and traffic are quickly being generated to your business? These quick tips are sure to assist even the strongest players in the SEO game.

Enhancing-SEO-Strategy-Tips

1) Stop Ignoring Google Algorithm Updates

Google has evolved dramatically since the early days of digital marketing. In fact, over the past 13 years alone, we’ve seen more than 20 game-changing Google Algorithm updates! While a total SEO strategy revamp isn’t necessary with each algorithm update, tweaks must be made to accommodate for the changes that come along with each update. Best advice? The Boy Scouts said it best: Be Prepared. Stay on top of updates, breaking news, and other platform changes as Google announces them.

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Breaking Down Your AdWords Quality Score

The latest version of AdWords API unlocks some quality information, particularly around Quality Score. Brad Geddes broke down the information for Search Engine Land, unlocking the weight of each of the factors that impact your Quality Score. We’ll give a brief synopsis of the post and what you can do with this new information, but please check out Brad’s original article on Reverse-engineering Quality Score for even more!

increase-quality-score

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Spring Cleaning: Tips to Refresh Your AdWords Campaigns

The birds are chirping, new flowers are growing – Spring has officially sprung. Now that it’s not so cold, you’ve probably buckled down on the time-honored tradition of Spring cleaning. Well, your house/car/office aren’t the only things that could use a little refresh. Follow our tips to give your AdWords campaigns a nice Spring glow and get them in pique condition just before the rush of Summer activity.

Adwords-Spring-Cleaning

  1. Optimize Your Ad Copy

It’s not always easy squeezing everything you want to say into the limited copy of a text ad, but it’s definitely not impossible! To make the most out of your ad copy, focus on what sets your products above the rest, whether that’s pricing, promotions, or added value. Now that your customers know what makes you stand out let them know what to do. Include clear call-to-actions such as “buy now” or “call today.” Always be sure to include at least one high-performing keyword, preferably one that also appears on your landing page, it’s essential for a good Quality Score! Lastly, create multiple ads within each ad group so that you can A-B test your ads as time goes on.

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