Each quarter, Merkle LLC, the largest privately held performance marketing agency, releases the Digital Marketing Report, which is a review of some of the major trends in digital advertising. Reviewing data from Google, Yahoo, Facebook, and other digital advertising mediums, the report helps marketers gauge where the industry has been and potentially where it is going.
The past year or more has been an interesting time for organic search traffic across the web. While overall traffic to websites has continued to increase, the share of traffic from organic search sources continues to decrease.
The Q3 2016 report shares the stark reality of organic search visits being down 5% year-over-year. This represents a fourth straight quarter of organic search visit declines, which began as the first decline in the history of the report back in the Q4 2015 edition. The only device type to show a year-over-year increase in that four-quarter decline was mobile, which will be reviewed in a forthcoming section of this six part organic decline research blog series.