Having trouble with keyword research? Sometimes the status quo needs to be reworked. If you’re strapped for terms, need some fresh ideas, or are branching into a brand-new niche or vertical, these inspired keyword research tactics might serve you well. In fact, we are certain they will.
Find New Terms on Wikipedia
As the most comprehensive online resource for information, Wikipedia (as if we needed to link it) is a great place to start with keyword ideas. Let’s start by searching on Wiki for the word “burrito,” because I’m quite hungry.
As you can see, there are a few potentially useful pages that populate (and some that aren’t helpful). We’ll go ahead and mark terms like “burrito deluxe” and “burrito bar” as potential keywords.
Heading into the main “burrito” page, we’re given tons of information about what a burrito is, where it originated, how it’s spelled, etc. Here’s where your experience comes into play—you’ll want to identify the best on-page opportunities first, then transition to other pages that are internally linked.