We’re still in the first month of the New Year, which means it’s a better time than ever to re-evaluate your Digital Marketing strategy. To make things easier for you, we’ve compiled a list of digital marketing must-haves that every car dealer should be employing. Take a look to see how you check out; if you need any help, let us know, and we’ll get you on the road to more sales faster than a Bugatti.
Don’t Use Stock Photos
This might seem like a no-brainer, but you’d be surprised how many dealerships out there are still using stock photos on their SRP and VDP pages. Stock photos aren’t hard to spot. They look bland and could be the deciding factor for potential customers who are comparing your lot to your competitors’. It’s not a bad idea to have a photographer on call. After all, professional photos of the interior and exterior of all your cars could give you a leg up on your competition.
Employ Strong Calls to Action
Again, you might think we’re dumb just for saying this, but we’ve seen dealers with some horrible CTAs. Make sure that you’ve got clear and compelling CTAs on every relevant page, including your SRP and VDP pages. Stay away from generic terms like “Request Pricing” and instead opt for action-driven terms, such as “Lock in Your ePrice Now.”
Align Your Strategies
With ever-changing pricing and new offers on what seems like a daily basis, it’s easy to lose track. Stay on top of your marketing, though, and make sure that your Digital and Traditional strategies align. You’ll want to make sure that pricing, special offers, and discounts are consistent across media channels. Customers can be easily turned off by inconsistent messaging.
Synchronize Your CRM
One of the biggest tools in your arsenal is your CRM. Use the data you have on your past patrons and potential customers to deliver the right material at just the right time. If you’re not integrating your CRM with your marketing, make sure to do so right away. From there, you can create templated email campaigns, nurture material, SMS initiatives, and more.
Mobilize Your Efforts
In case you didn’t know, mobile is kind of a big deal. While most sites these days are responsive, meaning they’ll adjust automatically to fit varying devices, that’s not always the case. Use Google’s Mobile Testing Tool to make sure your site is mobile-friendly. Don’t forget about your emails – ensure they are easy to digest on mobile devices as well.
Analyze Your Results
Last but not least, you’ll want to make sure you’re analyzing the results of all your marketing efforts. It’s easy to get caught up in a new campaign and forget to look back at how your last one performed. Don’t let history repeat itself; analyze past efforts to discover what did and didn’t work well. Using that info, you can continuously improve your marketing and, in return, your sales.