Having trouble with keyword research? Sometimes the status quo needs to be reworked. If you’re strapped for terms, need some fresh ideas, or are branching into a brand-new niche or vertical, these inspired keyword research tactics might serve you well. In fact, we are certain they will.
Find New Terms on Wikipedia
As the most comprehensive online resource for information, Wikipedia (as if we needed to link it) is a great place to start with keyword ideas. Let’s start by searching on Wiki for the word “burrito,” because I’m quite hungry.
As you can see, there are a few potentially useful pages that populate (and some that aren’t helpful). We’ll go ahead and mark terms like “burrito deluxe” and “burrito bar” as potential keywords.
Heading into the main “burrito” page, we’re given tons of information about what a burrito is, where it originated, how it’s spelled, etc. Here’s where your experience comes into play—you’ll want to identify the best on-page opportunities first, then transition to other pages that are internally linked.
Here are some key areas to find such opportunities (click to enlarge):
You have other opportunities aside from Wikipedia pages that are already built. When searching for “Automotive SEO” in the search box, it’s apparent that there isn’t one. Can we build a page detailing what it is, submit it to Wikipedia, and reap those rewards? You bet.
Scour Online Reviews
You can glean a lot of information from real customers—especially how they intend to search—by analyzing reviews. Peruse a competitor’s testimonials to find FAQs, then seek to answer them with a page full of robust content. Read through product ratings to discover other potential terms that you’d never considered.
Look to Your Own Site
Keep user data related to site searches, and use it to your benefit by reviewing it every quarter. If you discover that a portion of your audience is searching for “cheesy bean rollup” (indulge me) rather than “burrito,” you might want to incorporate “cheesy bean rollup” into your site in some creative and unobtrusive way. Good luck.
Become One with Google’s Suggest Box
Start typing your main keyword or topic into a Google search box. See what other long-tail keywords pop up as frequently searched terms. Bingo! You’ve got yourself a list going.
School Yourself at Udemy
As Quicksprout’s Neil Patel suggests, students are another excellent resource for developing keyword ideas; they’re engaged in the topic of interest, understand more than the average user, and have a lot of questions that need answering.
“But I’m not a professor, Danny!”
The great thing about living in the 21st century is that you don’t have to be anything to find the information you need. Just look at places like Udemy.com for guidance.
This online classroom offers courses led by experts and teachers within certain fields or niches. Thousands of “students” take these courses. Therefore, you’ve got both experts and soon-to-be experts of your chosen topic to help you assess your plan of action.
You’ve got a few options on Udemy:
- Simply browse the categories/subcategories (see below) to find popular courses. Review those courses’ curriculum, descriptions, and teacher profiles for potential keyword ideas.
- Perform a search to unveil other common student queries and course offerings.
- Review student comments, reviews, and questions. You may not find new keywords doing this, but you may end up with a topic for a blog post or on-page copy.
Look Through YouTube & Amazon Searches
YouTube is perhaps second only to Google when it comes to search traffic—Amazon may have a hat in that ring, however—and it’s another option if you need content or keyword ideas. With so many how-to videos, instructional clips, and expert interviews in its funnel, YouTube has more than enough to keep you building that list of terms.
Amazon search is growing by the day—more than 50% of shoppers start their product searches on Amazon—so you have no reason not to browse those queries when performing keyword research. Sites like www.merchantwords.com can help uncover new terms, but you can do that for free with a little bit of dedication in the search bar.
Author’s Aside: Use smile.amazon.com for your purchases. Just do it.
Do Fast Keyword Research at MetaGlossary
Enter a term. Click “Define.” You’re ready for primetime.
MetaGlossary is one of our favorites for doing quick rundowns of keywords. Why? Results bring up definitions, acronyms, and related terms—all of which are superb diving boards into a more advanced keyword tool like Google’s.
Don’t Fix What Ain’t Broken (Google Keyword Planner)
It’s King of Keywords for a reason, but did you know that Google’s Keyword Planner allows you to search for your competitor’s major keywords with just a URL? Take a look at what came up with we searched for our main blog page:
Nothing new here, but if you analyze a more detailed and focused page, you may be surprised to find a few terms and phrases that would have otherwise slipped past your radar.
Did we miss anything? Do you have any other interesting keyword research techniques or ideas to share? Leave ‘em in the comments below, and be sure to seek out our SEO or CPC services if you need a boost in traffic. From auto dealership PPC to local SEO, OppMax does it all for our clients. Your success is our success.
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