Maritz Acquires Opportunity Max, Creates Maritz Dealer Solutions Group
MARITZ INFUSES AUTO INDUSTRY PERFORMANCE IMPROVEMENT EXPERTISE INTO NEW, DEALER-FOCUSED SOLUTIONS
Sales & Marketing Services Company Creates Maritz Dealer Solutions Group, Acquires Digital Marketing Firm Opportunity Max
ST LOUIS (Jan. 8, 2013) Maritz, well-known for its performance improvement programs and work with most automotive brands such as BMW, Chrysler, Ford, GM, Honda, Nissan, Toyota and Volkswagen, is taking its expertise directly to the dealer market. The company today announces the acquisition of Opportunity Max and the subsequent formation of Maritz Dealer Solutions. This dealer-focused solutions group will enable automotive dealers to dominate the market by identifying points of competitive differentiation in the digital space and converting leads, especially Internet leads, into sales.
Based in Las Vegas, Opportunity Max is a digital consulting and services firm that provides auto dealers with opportunity/lead management, event handling, competitive intelligence, website optimization, staffdevelopment, fixed operations management, social media strategies & implementation,and reputation monitoring. Now, as a part of the Maritz suite of dealer solutions, Opportunity Max’s team and services will be integrated with Maritz’ automotive experts and sales and marketing solutions.
“Opportunity Max has a great team and an even better track record with its dealer clients,” said Andy Sells, general manager of the Maritz Dealer Solutions group. “We are seeing 50 percent improvement in phone volume, internet leads, showroom traffic and digital sales within six months for dealer clients who follow Opportunity Max’s proven strategies. We’re confident that these services, combined with Maritz’ performanceimprovement solutions, are a winning formula for dealers who want a competitive advantage in their marketplace.”
According to a recent Maritz Automotive Research Group Study, 78 percent of people shopping for a vehicle use the internet to aid in their purchase decision. The average shopper looks at 2.6 same-make dealer sites when making their selection on where to purchase the car that they’ve already decided they want to purchase. In addition, other activities that consumers typically have engaged in at the dealership are increasingly occurring via the internet.
Internet Activities Prior to Vehicle Purchase
- Visit a manufacturer site 91%
- Visit a dealer site 91%
- Obtain vehicle pricing information via the Internet 62%
- Visit a 3rd party site 34%
- Visit website to obtain necessary information 32%
- Correspond with dealer or manufacturer via email prior to purchase 28%
- Request a price quote for a vehicle via the internet 27%
- Set up a test drive 10%
- Shop for credit/financing via the internet 9%
- Request a brochure 8%
- Apply for credit/financing via the internet 6%
- Visit a social media site 5%
- Visit a manufacturer’s finance company site 4%
“What this data tells us is that dealer relationships with customers haveto be built online because the customer is making the bulk of their decisions about what to buy, where to buy and what to pay via the web BEFORE they set foot in the dealership,” notes Mitch Cummins, president of Opportunity Max and senior vice president Maritz Dealer Solutions. “Dealerships allow hundreds of opportunities to slip away each year due to poor processes, incorrect reporting, ineffective lead management, poor merchandising and inadequate plans supporting the newer digital marketing channels. Most dealers spend enough on marketing technology tools, but Opportunity Max ensures dealers are optimizing all opportunities through end-to-end organizational execution that is repeatable.”
Maritz has been servicing the automotive industry for more than 40 yearsand provides performance improvement, sales and marketing services to mostmajor automotive manufacturers. Maritz regularly delivers the following solutions to OEMs and their dealer partners:
- Incentive programs (cash, merchandise and travel)
- Customer event management
- Product launches
- Training and performance improvement program
- Ride and Drives
- Customer satisfaction research
- Customer experience measurement and management
- Social media monitoring and analysis
“Getting customers into the dealership in this digitally-driven marketing environment is that all-important first step. However, the most profitable dealers maintain an ongoing relationship with customers, who continue tobuy and service their vehicles at the dealership,” says Steve Sigman, senior vice president of sales and marketing for Maritz Dealer Solutions. “With the acquisition of Opportunity Max, Maritz Dealer Solutions has both the experience and cutting-edge solutions that no other company can deliver to dealers. We ensure the dealership has organizational alignment to provide the best customer service and achieve optimum dealership performance.”
Maritz is a sales and marketing services company, which helps companies achieve their full potential through understanding, enabling, andmotivating employees, channel partners and customers. Maritz provides marketing and customer research; communications; incentive initiatives; rewards and recognition programs; meeting, event & incentive travel managementservices; and consumer loyalty programs. We demonstrate our commitment to human potential by supporting educational endeavors in our community. For more information, visit www.maritz.com or call 1-877-4MARITZ. Follow us on Twitter @Maritz_LLC.
About Opportunity Max
Opportunity Max is a hands-on digital consulting service. By using cutting-edge strategies along with proven processes and innovative systems, we have brought outstanding results to our clients throughout the years.Our unique approach to individual business has helped us dominate targetmarkets by not only understanding our clients, but understanding our clients’ competitors as well. From the use of our service and with the utilizationof analytics, we can reduce client expenses, accelerate sales and performance, increase digital awareness, all while delivering net profits that exceedthe rest. For more information, visit www.oppmax.com or call 1-877-4MARITZ.