Media Contact: Kendra Masters, Director of Marketing and Communications

Mazda Signs Agreement with Maritz Dealer Solutions to Improve Dealer Performance and Customer Experience

Maritz Named Mazda “Preferred Provider” for its Opportunity Max Digital Marketing and Lead-Management Program

LAS VEGAS (Jan. 7 2014) -­ Maritz Dealer Solutions today announced that Mazda North American Operations (MNAO) will be using its Opportunity Max dealer solutions in a preferred provider agreement that enables Maritz to work directly with its dealers in all US regions. Initially, Maritz will work with approximately 100 Mazda dealers in five regions to help them attract new buyers, better manage leads and improve the buying experience for Mazda customers.

This Opportunity Max program has begun rolling to Mazda dealerships across the country.

“At Mazda, we’re committed to courage, conviction and creativity when it comes to designing the most innovative vehicles and delivering the best overall experience for our customers,” said Ron Stettner, vice president of sales, MNAO. “To help our dealers, we need to equip them with the latest tools and technology available in today’s digital and social environment. Maritz Dealer Solutions and its Opportunity Max program offer us the tools, people and experience to improve results for ourselves and our customers.”

The Opportunity Max program for Mazda will focus on two targeted areas:

  • Digital Marketing:
    • Dealership website design and optimization
    • Search Engine Optimization (SEO)
    • Social site presence and reputation enhancement
    • Event management
  • Lead Management:
    • Marketing spend effectiveness
    • Staff performance monitoring
    • Lead management process design
  • For each area of focus, Maritz Dealer Solutions improves results by:
    • Providing analysis against industry best practices
    • Making recommendations
    • Helping the dealer with execution

“Maritz Dealer Solutions is thrilled to be working with innovation leader Mazda and its US dealerships to increase profits and sales by delivering comprehensive analysis combined with hands-on consultation and execution. Dealerships working with our Opportunity Max program have shown an average increase of 43 percent in internet leads, and a 94 percent increase in Internet sales,” said Mitch Cummins, president of Opportunity Max and senior vice president of Maritz Dealer Solutions. “We take the tools dealers already have and make them perform better.”


Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

About Maritz

Maritz is a sales and marketing services company, which helps companies achieve their full potential through understanding, enabling, and motivating employees, channel partners and customers. Maritz provides marketing and customer research; communications; incentive initiatives; rewards and recognition programs; meeting, event & incentive travel management services; and consumer loyalty programs. We demonstrate our commitment to human potential by supporting educational endeavors in our community. For more information, visit or call 1-877-4MARITZ. Follow us on Twitter @Maritz_MHI.

About Opportunity Max

Opportunity Max is a hands-on digital consulting service. By using cutting-edge strategies along with proven processes and innovative systems, we have brought outstanding results to our clients throughout the years. Our unique approach to individual business has helped us dominate target markets by not only understanding our clients, but understanding our clients’ competitors as well. From the use of our service and with the utilization of analytics, we can reduce client expenses, accelerate sales and performance, increase digital awareness, all while delivering net profits that exceed the rest. Follow us on Twitter @OpportunityMax.

For more information, visit or call 1-877-4MARITZ.