Media Contact: Kendra Masters, Director of Marketing and Communications

GM names new iMR Turnkey provider – Opportunity Max – for assessments and consultation solutions


ST. LOUIS, MO, Nov. 30, 2018 – Opportunity Max, a Maritz company that assists organizations in maximizing their opportunities online, has been named an iMR Turnkey provider for General Motors (GM). The iMR program provides matching co-op funds that GM dealerships can use for marketing and advertising.

By partnering with an iMR Turnkey solution provider, GM dealerships can now use iMR funds to support Opportunity Max services, including online presence and lead handling assessments, as well as training and consultation. These solutions help dealerships assess digital opportunities, improve customers’ digital car shopping journeys and accelerate sales.

Karl Kramer, communications director of McCarthy Auto Group

Karl Kramer, communications director of McCarthy Auto Group

Karl A. Kramer, communications director of McCarthy Auto Group, expressed enthusiasm about Opportunity Max’s iMR Turnkey vendor status. “McCarthy Auto Group has had the pleasure of working with the Opportunity Max team for several years. We’re excited to access Opportunity Max services through our GM co-op funds,” he said.

Mark Alt, general business manager and vice president of Opportunity Max

Mark Alt, general business manager and vice president of Opportunity Max

Mark Alt, general business manager and vice president of Opportunity Max, is encouraged by what this status means for the future partnership of Opportunity Max and GM.“Opportunity Max has long been a go-to solution for GM dealerships. GM dealers across the country have partnered with Opportunity Max and experienced success improving their digital presence and ultimately the customer’s digital experience.”

“We’re proud that GM sees the value in our partnership and the efforts we’re taking to secure a long, successful future together. We look forward to continuing to provide the best service possible to both GM and our GM dealerships,” he said.

Opportunity Max is owned by Maritz, which has 60+ years of experience helping automotive manufacturers and dealers achieve their goals through the people important to their business – customer, employees, and partners. Maritz works with more than 30 of the world’s Fortune 50 companies, and more than 1,000 automotive dealers.

About Opportunity Max
Opportunity Max is a hands-on assessment, digital marketing and consulting services provider that specializes in automotive dealership marketing. The company seeks to improve consumers’ experiences and engagement levels to maximize their digital journey while also converting them to sales. Opportunity Max’s goal is to harness the unlimited potential of digital and technology to drive success for clients. For more information, visit or call 1-855-677-6291. Follow Opportunity Max on Twitter: @OpportunityMax

About Maritz

Maritz provides business performance solutions that connect people to results. Through our meetings and events, sales performance, employee and customer experience, and loyalty programs, Maritz ensures brands deliver on their customer promises and drive growth. For more information, visit or contact us at 1-877-4MARITZ. Follow Maritz on Twitter: @Maritz

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